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Impact of perceived risk and source credibility on intention to use of consumer generated contents for travel planning

In recent years, potential travellers still hesitate to adopt consumer-generated contents (CGC) websites as their main source of information for travel planning purposes. This study investigates the effects of source credibility on risk perceived by social media users to facilitate the use of CGC by...

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Main Authors: Balouchi, Mina, Abdul Aziz, Yuhanis, Abd Rahman, Azmawani, Raja Yusof, Raja Nerina
Format: Article
Language:English
Published: Faculty of Economics and Management, Universiti Putra Malaysia 2018
Online Access:http://psasir.upm.edu.my/id/eprint/22640/1/26%29%20Impact%20of%20Perceived%20Risk.pdf
http://psasir.upm.edu.my/id/eprint/22640/
http://www.ijem.upm.edu.my/vol12_noS2/26)%20Impact%20of%20Perceived%20Risk.pdf
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spelling my.upm.eprints.226402019-11-12T07:22:47Z http://psasir.upm.edu.my/id/eprint/22640/ Impact of perceived risk and source credibility on intention to use of consumer generated contents for travel planning Balouchi, Mina Abdul Aziz, Yuhanis Abd Rahman, Azmawani Raja Yusof, Raja Nerina In recent years, potential travellers still hesitate to adopt consumer-generated contents (CGC) websites as their main source of information for travel planning purposes. This study investigates the effects of source credibility on risk perceived by social media users to facilitate the use of CGC by potential travellers. Technology acceptance model is used and extended with perceived risk as the antecedent of perceived usefulness and ease of use. Further, two dimensions of source credibility theory namely trustworthiness and expertise are added to the model as determinants of perceived risk. Collected data from 211 Iranian online tourists were analysed using SmartPLS to understand the effect of perceived risk on tourists' behavioural intention to use CGC for future travel planning purposes. The findings of the study showed negative effect of source credibility on risk perceived by potential online tourists. The results has shed more lights on the effects of risk perceived by online tourists on their CGC adoption intention in the context of tourism. It can boost the general understanding of CGC adoption by online tourists for travel planning purposes. Faculty of Economics and Management, Universiti Putra Malaysia 2018 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/22640/1/26%29%20Impact%20of%20Perceived%20Risk.pdf Balouchi, Mina and Abdul Aziz, Yuhanis and Abd Rahman, Azmawani and Raja Yusof, Raja Nerina (2018) Impact of perceived risk and source credibility on intention to use of consumer generated contents for travel planning. International Journal of Economics and Management, 12 (spec. 2). pp. 661-672. ISSN 1823-836X; ESSN: 2600-9390 http://www.ijem.upm.edu.my/vol12_noS2/26)%20Impact%20of%20Perceived%20Risk.pdf
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description In recent years, potential travellers still hesitate to adopt consumer-generated contents (CGC) websites as their main source of information for travel planning purposes. This study investigates the effects of source credibility on risk perceived by social media users to facilitate the use of CGC by potential travellers. Technology acceptance model is used and extended with perceived risk as the antecedent of perceived usefulness and ease of use. Further, two dimensions of source credibility theory namely trustworthiness and expertise are added to the model as determinants of perceived risk. Collected data from 211 Iranian online tourists were analysed using SmartPLS to understand the effect of perceived risk on tourists' behavioural intention to use CGC for future travel planning purposes. The findings of the study showed negative effect of source credibility on risk perceived by potential online tourists. The results has shed more lights on the effects of risk perceived by online tourists on their CGC adoption intention in the context of tourism. It can boost the general understanding of CGC adoption by online tourists for travel planning purposes.
format Article
author Balouchi, Mina
Abdul Aziz, Yuhanis
Abd Rahman, Azmawani
Raja Yusof, Raja Nerina
spellingShingle Balouchi, Mina
Abdul Aziz, Yuhanis
Abd Rahman, Azmawani
Raja Yusof, Raja Nerina
Impact of perceived risk and source credibility on intention to use of consumer generated contents for travel planning
author_facet Balouchi, Mina
Abdul Aziz, Yuhanis
Abd Rahman, Azmawani
Raja Yusof, Raja Nerina
author_sort Balouchi, Mina
title Impact of perceived risk and source credibility on intention to use of consumer generated contents for travel planning
title_short Impact of perceived risk and source credibility on intention to use of consumer generated contents for travel planning
title_full Impact of perceived risk and source credibility on intention to use of consumer generated contents for travel planning
title_fullStr Impact of perceived risk and source credibility on intention to use of consumer generated contents for travel planning
title_full_unstemmed Impact of perceived risk and source credibility on intention to use of consumer generated contents for travel planning
title_sort impact of perceived risk and source credibility on intention to use of consumer generated contents for travel planning
publisher Faculty of Economics and Management, Universiti Putra Malaysia
publishDate 2018
url http://psasir.upm.edu.my/id/eprint/22640/1/26%29%20Impact%20of%20Perceived%20Risk.pdf
http://psasir.upm.edu.my/id/eprint/22640/
http://www.ijem.upm.edu.my/vol12_noS2/26)%20Impact%20of%20Perceived%20Risk.pdf
_version_ 1651869023973933056
score 13.211869

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