Impact of perceived risk and source credibility on intention to use of consumer generated contents for travel planning
In recent years, potential travellers still hesitate to adopt consumer-generated contents (CGC) websites as their main source of information for travel planning purposes. This study investigates the effects of source credibility on risk perceived by social media users to facilitate the use of CGC by...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics and Management, Universiti Putra Malaysia
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/22640/1/26%29%20Impact%20of%20Perceived%20Risk.pdf http://psasir.upm.edu.my/id/eprint/22640/ http://www.ijem.upm.edu.my/vol12_noS2/26)%20Impact%20of%20Perceived%20Risk.pdf |
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