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Malaysian perception and attitude towards green concept and going green.

Food is the basic need for all human being and consumers have the right to choose the good quality and safe foods. The series of food safety scandal, health consciousness, environmental and animal welfare issues have caused the consumers to increasingly aware about the food they consume. Consumers...

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Main Authors: Phuah, Kit Teng, Rezai, Golnaz, Mohamed, Zainalabidin, Shamsudin, Mad Nasir
Format: Conference or Workshop Item
Language:English
English
Published: 2012
Online Access:http://psasir.upm.edu.my/id/eprint/21134/1/029_157_3rdICBER2012_Proceeding_PG0401_0414.pdf
http://psasir.upm.edu.my/id/eprint/21134/
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spelling my.upm.eprints.211342014-09-12T03:11:24Z http://psasir.upm.edu.my/id/eprint/21134/ Malaysian perception and attitude towards green concept and going green. Phuah, Kit Teng Rezai, Golnaz Mohamed, Zainalabidin Shamsudin, Mad Nasir Food is the basic need for all human being and consumers have the right to choose the good quality and safe foods. The series of food safety scandal, health consciousness, environmental and animal welfare issues have caused the consumers to increasingly aware about the food they consume. Consumers begin to search for green products in the market that supposedly produced under the friendly environment and green in nature. However, it is only the beginning of the development of the green concept in Malaysia. Thus the objective of this study is to determine the relationship between the socio demographic variables towards the consumers’ attitude with regards to environmental protection, food safety concern, health consciousness and animal welfare concern. Descriptive analysis, Chi-square and binary logistic model were used to accomplish the objectives of this study. The result shows that selected socio-demographic variables such as education level, income, age and gender are significantly influence the consumers’ attitude towards health, environmental protection, food safety and animal welfare concern. The results also indicate that subjective norm, education level, income, attitude towards health, food safety and environmental concern are the factors that influence consumers’ attitude towards green concept. 2012 Conference or Workshop Item NonPeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/21134/1/029_157_3rdICBER2012_Proceeding_PG0401_0414.pdf Phuah, Kit Teng and Rezai, Golnaz and Mohamed, Zainalabidin and Shamsudin, Mad Nasir (2012) Malaysian perception and attitude towards green concept and going green. In: 3rd International Conference on Business and Economic Research (3rd ICBER 2012) Proceeding (12th -13th March 2012) hosted in Golden Flower Hotel, Bandung, Indonesia, 12-13 Mac 2012, Bandung, Indonesia. (pp. 401-414). English
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
English
description Food is the basic need for all human being and consumers have the right to choose the good quality and safe foods. The series of food safety scandal, health consciousness, environmental and animal welfare issues have caused the consumers to increasingly aware about the food they consume. Consumers begin to search for green products in the market that supposedly produced under the friendly environment and green in nature. However, it is only the beginning of the development of the green concept in Malaysia. Thus the objective of this study is to determine the relationship between the socio demographic variables towards the consumers’ attitude with regards to environmental protection, food safety concern, health consciousness and animal welfare concern. Descriptive analysis, Chi-square and binary logistic model were used to accomplish the objectives of this study. The result shows that selected socio-demographic variables such as education level, income, age and gender are significantly influence the consumers’ attitude towards health, environmental protection, food safety and animal welfare concern. The results also indicate that subjective norm, education level, income, attitude towards health, food safety and environmental concern are the factors that influence consumers’ attitude towards green concept.
format Conference or Workshop Item
author Phuah, Kit Teng
Rezai, Golnaz
Mohamed, Zainalabidin
Shamsudin, Mad Nasir
spellingShingle Phuah, Kit Teng
Rezai, Golnaz
Mohamed, Zainalabidin
Shamsudin, Mad Nasir
Malaysian perception and attitude towards green concept and going green.
author_facet Phuah, Kit Teng
Rezai, Golnaz
Mohamed, Zainalabidin
Shamsudin, Mad Nasir
author_sort Phuah, Kit Teng
title Malaysian perception and attitude towards green concept and going green.
title_short Malaysian perception and attitude towards green concept and going green.
title_full Malaysian perception and attitude towards green concept and going green.
title_fullStr Malaysian perception and attitude towards green concept and going green.
title_full_unstemmed Malaysian perception and attitude towards green concept and going green.
title_sort malaysian perception and attitude towards green concept and going green.
publishDate 2012
url http://psasir.upm.edu.my/id/eprint/21134/1/029_157_3rdICBER2012_Proceeding_PG0401_0414.pdf
http://psasir.upm.edu.my/id/eprint/21134/
_version_ 1643827481553141760
score 13.211869

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