Perceptions and acceptance of ‘belacan’ in Malaysian dishes
This study aimed to analyze consumers’ perceptions and acceptance toward ‘belacan’. Results showed internal reliability of above 0.7 for sections analyzed. Factor analysis found two underlying factors in the section designed to examine consumers’ perceptions. The overall consumers’ perception had a...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Food Science and Technology, Universiti Putra Malaysia
2009
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| Online Access: | http://psasir.upm.edu.my/id/eprint/16113/1/16113.pdf http://psasir.upm.edu.my/id/eprint/16113/ http://www.ifrj.upm.edu.my/16%20%284%29%202009/10%20IFRJ-2009-110%20Karim%20Malaysia%205th%20proof.pdf |
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