Relationships between Malaysian food image, tourist satisfaction and behavioural intention

This study aims to examine tourists’ satisfaction towards Malaysian food and their future behavioural intentions. A survey was carried out at the Kuala Lumpur International Airport (KLIA) and Low Cost Carrier Terminal (LCCT) in Malaysia. A sample of 392 tourists was obtained at the respective depart...

Full description

Saved in:
Bibliographic Details
Main Authors: Leong, Quee Ling, Abdul Karim, Muhammad Shahrim, Othman, Mohhidin, Mohd Adzahan, Noranizan, Ramachandran, Sridar
Format: Article
Language:English
Published: IDOSI Publications 2010
Online Access:http://psasir.upm.edu.my/id/eprint/44486/1/Relationships%20between%20Malaysian%20food%20image%2C%20tourist%20satisfaction%20and%20behavioural%20intention.pdf
http://psasir.upm.edu.my/id/eprint/44486/
https://www.idosi.org/wasj/wasj10(T&H)2010.htm
Tags: Add Tag
No Tags, Be the first to tag this record!