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Determinants of bank selection: an international student perspective

While student bank selection has enjoyed overwhelming research attention over the past few decades, how international student determines and selects their banks has however, received little attention in the marketing literature. This study explored the determinants of banking selection, among intern...

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Main Authors: Oluwaseyitan, Rotimi Cephas, Hashim, Haslinda, Raja Yusof, Raja Nerina
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2018
Online Access:http://psasir.upm.edu.my/id/eprint/14797/1/14797.pdf
http://psasir.upm.edu.my/id/eprint/14797/
http://hrmars.com/index.php/papers/detail/IJARBSS/4174
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spelling my.upm.eprints.147972019-04-10T01:47:04Z http://psasir.upm.edu.my/id/eprint/14797/ Determinants of bank selection: an international student perspective Oluwaseyitan, Rotimi Cephas Hashim, Haslinda Raja Yusof, Raja Nerina While student bank selection has enjoyed overwhelming research attention over the past few decades, how international student determines and selects their banks has however, received little attention in the marketing literature. This study explored the determinants of banking selection, among international students in Malaysian public universities. To achieve an in-depth understanding of this phenomenon and their ranking, a qualitative research methodology was employed, along with Analytical Hierarchy Process (AHP). The findings revealed five determinants out of nine identified from the literature, as the principal determinants of banking selection, among international students. These are (i) the third-party influences, (ii) convenience of location, (iii) availability of the ATM, (iv) quality of service, and (v) financial benefits from saving. The third-party influence was considered as the most important determinant, and financial benefits from saving as the least important determinant of banking selection, among international students in Malaysia. The second most important was convenience of location, followed by availability of the ATM, and the quality of service respectively. The studies on international student bank selection determinant are scanty in literature, this study therefore, makes contribution to the existing knowledge in this field. Human Resource Management Academic Research Society 2018 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/14797/1/14797.pdf Oluwaseyitan, Rotimi Cephas and Hashim, Haslinda and Raja Yusof, Raja Nerina (2018) Determinants of bank selection: an international student perspective. International Journal of Academic Research in Business and Social Sciences, 8 (5). pp. 742-761. ISSN 2222-6990 http://hrmars.com/index.php/papers/detail/IJARBSS/4174 10.6007/IJARBSS/v8-i5/4174
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description While student bank selection has enjoyed overwhelming research attention over the past few decades, how international student determines and selects their banks has however, received little attention in the marketing literature. This study explored the determinants of banking selection, among international students in Malaysian public universities. To achieve an in-depth understanding of this phenomenon and their ranking, a qualitative research methodology was employed, along with Analytical Hierarchy Process (AHP). The findings revealed five determinants out of nine identified from the literature, as the principal determinants of banking selection, among international students. These are (i) the third-party influences, (ii) convenience of location, (iii) availability of the ATM, (iv) quality of service, and (v) financial benefits from saving. The third-party influence was considered as the most important determinant, and financial benefits from saving as the least important determinant of banking selection, among international students in Malaysia. The second most important was convenience of location, followed by availability of the ATM, and the quality of service respectively. The studies on international student bank selection determinant are scanty in literature, this study therefore, makes contribution to the existing knowledge in this field.
format Article
author Oluwaseyitan, Rotimi Cephas
Hashim, Haslinda
Raja Yusof, Raja Nerina
spellingShingle Oluwaseyitan, Rotimi Cephas
Hashim, Haslinda
Raja Yusof, Raja Nerina
Determinants of bank selection: an international student perspective
author_facet Oluwaseyitan, Rotimi Cephas
Hashim, Haslinda
Raja Yusof, Raja Nerina
author_sort Oluwaseyitan, Rotimi Cephas
title Determinants of bank selection: an international student perspective
title_short Determinants of bank selection: an international student perspective
title_full Determinants of bank selection: an international student perspective
title_fullStr Determinants of bank selection: an international student perspective
title_full_unstemmed Determinants of bank selection: an international student perspective
title_sort determinants of bank selection: an international student perspective
publisher Human Resource Management Academic Research Society
publishDate 2018
url http://psasir.upm.edu.my/id/eprint/14797/1/14797.pdf
http://psasir.upm.edu.my/id/eprint/14797/
http://hrmars.com/index.php/papers/detail/IJARBSS/4174
_version_ 1643825742184710144
score 13.211869

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