Determinants of bank selection: an international student perspective
While student bank selection has enjoyed overwhelming research attention over the past few decades, how international student determines and selects their banks has however, received little attention in the marketing literature. This study explored the determinants of banking selection, among intern...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/14797/1/14797.pdf http://psasir.upm.edu.my/id/eprint/14797/ http://hrmars.com/index.php/papers/detail/IJARBSS/4174 |
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