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Predictors of purchasing intention of luxury goods among university students in Selangor

Luxury goods can be anything that is desirable and more than a necessity and ordinary and these luxury goods tend to make life more pleasant for the buyer. Over the past few years, brand consciousness among the Malaysian society, especially the younger generation has been in the raising trend. The p...

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Main Authors: Osman, Syuhaily, Muhammad Arif, Afida Mastura, Cham, Xiau Yean
Format: Article
Language:English
Published: Malaysian Consumer and Family Economics Association 2017
Online Access:http://psasir.upm.edu.my/id/eprint/14010/1/Predictors%20of%20purchasing%20intention%20of%20luxury%20goods%20among%20university%20students%20in%20Selangor.pdf
http://psasir.upm.edu.my/id/eprint/14010/
http://www.majcafe.com/2018/07/30/vol-20-2017-edition-2/
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spelling my.upm.eprints.140102018-09-04T07:57:36Z http://psasir.upm.edu.my/id/eprint/14010/ Predictors of purchasing intention of luxury goods among university students in Selangor Osman, Syuhaily Muhammad Arif, Afida Mastura Cham, Xiau Yean Luxury goods can be anything that is desirable and more than a necessity and ordinary and these luxury goods tend to make life more pleasant for the buyer. Over the past few years, brand consciousness among the Malaysian society, especially the younger generation has been in the raising trend. The purpose of this paper was to examine the relationship between attitude, perceived brand, perceived quality, and perceived price with purchasing intention of luxury goods among university students in Selangor as well as to determine the most influential predictor of the purchasing intention. Multi-cluster sampling method was used to select a total of 300 respondents from Universiti Putra Malaysia and Multimedia University. The data were collected through a set of self-administrated questionnaire. The findings of Pearson correlation analysis demonstrated attitude (r=0.433, p=0.000), perceived brand (r=0.626, p=0.000), perceived quality (r=0.586, p=0.000) and perceived price (r=0.455, p=0.000) had significant positive relationship with purchasing intention. The multiple regression analysis showed that the most influential variable that predicts respondent’s purchasing intention was perceived quality (β = 0.428, p ≤ 0.001). This paper concluded that perceived brand, perceived quality and perceived price were significant predictors for purchasing intention of luxury goods, where perceived quality was the strongest predictor. The findings of the study have several implications that would be beneficial to the consumers in investigating the factors that will lead consumers to spend on luxury goods. Furthermore, the luxury goods producers can also plan on new business strategies that focus on quality of the goods since the result of the study showed that university students’ perception of quality of goods will trigger their purchasing intention of luxury goods the most. This paper can also serve as a guideline for future researchers and government to develop policies in order to expand the luxury markets in Malaysia. Malaysian Consumer and Family Economics Association 2017 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/14010/1/Predictors%20of%20purchasing%20intention%20of%20luxury%20goods%20among%20university%20students%20in%20Selangor.pdf Osman, Syuhaily and Muhammad Arif, Afida Mastura and Cham, Xiau Yean (2017) Predictors of purchasing intention of luxury goods among university students in Selangor. Malaysian Journal of Consumer and Family Economics, 20 (spec.2). pp. 57-80. ISSN 1511-2802 http://www.majcafe.com/2018/07/30/vol-20-2017-edition-2/
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Luxury goods can be anything that is desirable and more than a necessity and ordinary and these luxury goods tend to make life more pleasant for the buyer. Over the past few years, brand consciousness among the Malaysian society, especially the younger generation has been in the raising trend. The purpose of this paper was to examine the relationship between attitude, perceived brand, perceived quality, and perceived price with purchasing intention of luxury goods among university students in Selangor as well as to determine the most influential predictor of the purchasing intention. Multi-cluster sampling method was used to select a total of 300 respondents from Universiti Putra Malaysia and Multimedia University. The data were collected through a set of self-administrated questionnaire. The findings of Pearson correlation analysis demonstrated attitude (r=0.433, p=0.000), perceived brand (r=0.626, p=0.000), perceived quality (r=0.586, p=0.000) and perceived price (r=0.455, p=0.000) had significant positive relationship with purchasing intention. The multiple regression analysis showed that the most influential variable that predicts respondent’s purchasing intention was perceived quality (β = 0.428, p ≤ 0.001). This paper concluded that perceived brand, perceived quality and perceived price were significant predictors for purchasing intention of luxury goods, where perceived quality was the strongest predictor. The findings of the study have several implications that would be beneficial to the consumers in investigating the factors that will lead consumers to spend on luxury goods. Furthermore, the luxury goods producers can also plan on new business strategies that focus on quality of the goods since the result of the study showed that university students’ perception of quality of goods will trigger their purchasing intention of luxury goods the most. This paper can also serve as a guideline for future researchers and government to develop policies in order to expand the luxury markets in Malaysia.
format Article
author Osman, Syuhaily
Muhammad Arif, Afida Mastura
Cham, Xiau Yean
spellingShingle Osman, Syuhaily
Muhammad Arif, Afida Mastura
Cham, Xiau Yean
Predictors of purchasing intention of luxury goods among university students in Selangor
author_facet Osman, Syuhaily
Muhammad Arif, Afida Mastura
Cham, Xiau Yean
author_sort Osman, Syuhaily
title Predictors of purchasing intention of luxury goods among university students in Selangor
title_short Predictors of purchasing intention of luxury goods among university students in Selangor
title_full Predictors of purchasing intention of luxury goods among university students in Selangor
title_fullStr Predictors of purchasing intention of luxury goods among university students in Selangor
title_full_unstemmed Predictors of purchasing intention of luxury goods among university students in Selangor
title_sort predictors of purchasing intention of luxury goods among university students in selangor
publisher Malaysian Consumer and Family Economics Association
publishDate 2017
url http://psasir.upm.edu.my/id/eprint/14010/1/Predictors%20of%20purchasing%20intention%20of%20luxury%20goods%20among%20university%20students%20in%20Selangor.pdf
http://psasir.upm.edu.my/id/eprint/14010/
http://www.majcafe.com/2018/07/30/vol-20-2017-edition-2/
_version_ 1643825503481626624
score 13.211869

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