An Analysis Of Luxury Product Purchasing Behavior Of Malaysian University Students
This paper examines the factors influencing the purchase of luxury products among Generation Y from the perspective of Malaysian university students. Self administered questionnaires were distributed to 450 students in five Malaysian public universities. In addition to questions regarding reasons fo...
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| Main Authors: | , , |
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| Format: | E-Article |
| Language: | English |
| Published: |
Asian Journal Of Social Sciences & Humanities
2013
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/5188/1/an%20analysis%20of%20luxury%20product%20purchasing%20behavior%20of%20malaysian%20univerisity%20students%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/5188/ |
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