Kansei engineering approach for the customers preferences of car design

In today’s business environment, all companies must prioritize their extraordinary consciousness to determine the customers’ design preferences before producing a certain product since customer design has become the primary concern of the companies’ marketing strategy. This study is related to the c...

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Bibliographic Details
Main Authors: Yaakob, Mohd Yuhazri, Wan Yaacob, Wan Nur Hidayah, Sihombing, Haeryip, Yahaya, Saifudin Hafiz, Sulaiman, Shamsuddin, Amir Mohamed, Kamarul
Format: Conference or Workshop Item
Language:English
Published: Springer Nature Singapore 2018
Online Access:http://psasir.upm.edu.my/id/eprint/13769/1/Kansei%20engineering%20approach%20for%20the%20customers%20preferences%20of%20car%20design.pdf
http://psasir.upm.edu.my/id/eprint/13769/
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