Kansei engineering approach for the customers preferences of car design
In today’s business environment, all companies must prioritize their extraordinary consciousness to determine the customers’ design preferences before producing a certain product since customer design has become the primary concern of the companies’ marketing strategy. This study is related to the c...
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Main Authors: | Yaakob, Mohd Yuhazri, Wan Yaacob, Wan Nur Hidayah, Sihombing, Haeryip, Yahaya, Saifudin Hafiz, Sulaiman, Shamsuddin, Amir Mohamed, Kamarul |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
Springer Nature Singapore
2018
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Online Access: | http://psasir.upm.edu.my/id/eprint/13769/1/Kansei%20engineering%20approach%20for%20the%20customers%20preferences%20of%20car%20design.pdf http://psasir.upm.edu.my/id/eprint/13769/ |
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