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Consumer decision making process in shopping for halal food in Malaysia.

This paper reports on the results obtained from quantitative and qualitative data on consumer decision making process in shopping for halal food. A total of 213 questionnaires were returned by respondents, confirming that our respondents who are concerning about the "halal" logo are also c...

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Main Authors: Abdul, Mohani, Ismail, Hashanah, Hashim, Haslina, Johari, Juliana
Format: Article
Language:English
English
Published: 2009
Online Access:http://psasir.upm.edu.my/id/eprint/13762/1/Consumer%20decision%20making%20process%20in%20shopping%20for%20halal%20food%20in%20Malaysia.pdf
http://psasir.upm.edu.my/id/eprint/13762/
http://ehis.ebscohost.com/eds/pdfviewer/pdfviewer?sid=898edf47-fa11-4e28-8b84-cd08a48012d1%40sessionmgr13&vid=1&hid=20
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spelling my.upm.eprints.137622015-11-13T03:04:24Z http://psasir.upm.edu.my/id/eprint/13762/ Consumer decision making process in shopping for halal food in Malaysia. Abdul, Mohani Ismail, Hashanah Hashim, Haslina Johari, Juliana This paper reports on the results obtained from quantitative and qualitative data on consumer decision making process in shopping for halal food. A total of 213 questionnaires were returned by respondents, confirming that our respondents who are concerning about the "halal" logo are also concerning about the ingredients used. The study also confirms that there is a significant relationship between respondents'religion and their perceptions towards halal logo and ingredients. While the qualitative data from a focus group interview on how Muslim consumers shop for halal food shows that there is a need for assurance that food to be purchased is halal, implying the presence of risk and uncertainty when making purchase considerations. Using the audit risk framework in conventional assurance services, the study finds that assurance is sought in relation to the halalness of business premise, halalness of product, and assurance from environmental elements such as the halal logo displayed. 2009-09 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/13762/1/Consumer%20decision%20making%20process%20in%20shopping%20for%20halal%20food%20in%20Malaysia.pdf Abdul, Mohani and Ismail, Hashanah and Hashim, Haslina and Johari, Juliana (2009) Consumer decision making process in shopping for halal food in Malaysia. China-USA Business Review, 8 (9). pp. 40-47. ISSN 1537-1514 http://ehis.ebscohost.com/eds/pdfviewer/pdfviewer?sid=898edf47-fa11-4e28-8b84-cd08a48012d1%40sessionmgr13&vid=1&hid=20 English
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
English
description This paper reports on the results obtained from quantitative and qualitative data on consumer decision making process in shopping for halal food. A total of 213 questionnaires were returned by respondents, confirming that our respondents who are concerning about the "halal" logo are also concerning about the ingredients used. The study also confirms that there is a significant relationship between respondents'religion and their perceptions towards halal logo and ingredients. While the qualitative data from a focus group interview on how Muslim consumers shop for halal food shows that there is a need for assurance that food to be purchased is halal, implying the presence of risk and uncertainty when making purchase considerations. Using the audit risk framework in conventional assurance services, the study finds that assurance is sought in relation to the halalness of business premise, halalness of product, and assurance from environmental elements such as the halal logo displayed.
format Article
author Abdul, Mohani
Ismail, Hashanah
Hashim, Haslina
Johari, Juliana
spellingShingle Abdul, Mohani
Ismail, Hashanah
Hashim, Haslina
Johari, Juliana
Consumer decision making process in shopping for halal food in Malaysia.
author_facet Abdul, Mohani
Ismail, Hashanah
Hashim, Haslina
Johari, Juliana
author_sort Abdul, Mohani
title Consumer decision making process in shopping for halal food in Malaysia.
title_short Consumer decision making process in shopping for halal food in Malaysia.
title_full Consumer decision making process in shopping for halal food in Malaysia.
title_fullStr Consumer decision making process in shopping for halal food in Malaysia.
title_full_unstemmed Consumer decision making process in shopping for halal food in Malaysia.
title_sort consumer decision making process in shopping for halal food in malaysia.
publishDate 2009
url http://psasir.upm.edu.my/id/eprint/13762/1/Consumer%20decision%20making%20process%20in%20shopping%20for%20halal%20food%20in%20Malaysia.pdf
http://psasir.upm.edu.my/id/eprint/13762/
http://ehis.ebscohost.com/eds/pdfviewer/pdfviewer?sid=898edf47-fa11-4e28-8b84-cd08a48012d1%40sessionmgr13&vid=1&hid=20
_version_ 1643825428406730752
score 13.211869

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