Effectiveness of social media influencers and their impact on customers' attitudes and buying intention
This research aims to bridge the industry and literature gaps by corroborating the impact of social media influencers on consumer attitudes and intentions towards promotions. A total of 350 responses were acquired through the purposive sampling method. The selected approach for testing the hypothese...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Inderscience Publishers
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/112065/ https://www.inderscienceonline.com/doi/pdf/10.1504/IJIMA.2024.136808 |
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