The influence of social media marketing on customer buying behavior in Kota Kinabalu
Nowadays, any marketer or business owner should understand the importance of online marketing. Doing a business on the website signifies leveraging social media to generate a lot of buzz in relation to a brand. Social media platforms offer huge possibilities for maintaining relationships with custom...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/37594/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/37594/2/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/37594/ |
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