The role of consumer satisfaction, involvement, and engagement on consumer loyalty in the telecommunication industry among Nigerian university students
Consumer loyalty is a global issue that most companies are trying to solve. The market nowadays offers consumers a wide range of products and brands to choose from. Consumption has reached a point where consumers have too many options. Thus, understanding consumer purchasing patterns requires involv...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Published: |
Human Resource Management Academic Research Society
2023
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/110129/ https://hrmars.com/index.php/IJARBSS/article/view/18857/The-Role-Of-Consumer-Satisfaction-Involvement-And-Engagement-On-Consumer-Loyalty-In-The-Telecommunication-Industry-Among-Nigerian-University-Students |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!