The role of consumer satisfaction, involvement, and engagement on consumer loyalty in the telecommunication industry among Nigerian university students
Consumer loyalty is a global issue that most companies are trying to solve. The market nowadays offers consumers a wide range of products and brands to choose from. Consumption has reached a point where consumers have too many options. Thus, understanding consumer purchasing patterns requires involv...
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| Main Authors: | , , , |
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| Format: | Article |
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Human Resource Management Academic Research Society
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/110129/ https://hrmars.com/index.php/IJARBSS/article/view/18857/The-Role-Of-Consumer-Satisfaction-Involvement-And-Engagement-On-Consumer-Loyalty-In-The-Telecommunication-Industry-Among-Nigerian-University-Students |
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