Key determinants of Instagram usage among Malaysian public university students: an extended technology acceptance model
This research seeks to investigate the influencing factors affecting students’ intention of Instagram usage in Universiti Putra Malaysia. Drawn on the theoretical framework of the Technology Acceptance Model (TAM), social influence and self-efficacy were additionally incorporated to extend the TAM....
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Redfame Publishing
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/109358/ https://redfame.com/journal/index.php/smc/article/view/5995 |
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