Factors Influencing Malaysian University Students' Intention to Use Online Payment Systems : An Application of the Extended Perceived Value Theory
The current study aims to investigate the factors influencing the adoption of online payment systems among university students in Malaysia by extending the Perceived Value Theory (PVT). The research model incorporates perceived functional value, perceived social value, trust, and personal innovative...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Journal of Logistics, Informatics and Service Science (JLISS)
2024
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/46034/3/Factors%20Influencing%20Malaysian.pdf http://ir.unimas.my/id/eprint/46034/ https://www.aasmr.org/liss/Vol.11/No.9/ |
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