Optimize the online shopping title of men’s plain-color shirts in e-commerce based on Kansei Engineering
Online shopping sales of men’s plain-color shirts have fallen in China. Improving the quality of shirts’ online titles can effectively increase click-through rates and transaction rates. The subjective evaluative adjectives (Kansei Words) in the online titles for styling and color design are the mos...
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| Main Authors: | , |
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| Format: | Article |
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Taylor & Francis
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/108901/ https://www.tandfonline.com/doi/abs/10.1080/20932685.2022.2085598 |
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