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How to improve social media apps for online purchase behavior by Chinese young consumers generation y in order to influence the purchase of fresh food products from SMEs?

This study intends to analyze the factors that influence mobile customers of Generations Y repurchase intentions for agricultural fresh food product apps and Small and Medium-sized Enterprises (SMEs’) E-commerce fresh food platforms. Beginning with a rationale and background information of China...

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Main Authors: Le, Li, Zeng, Jian-Hua, Ismail, Noor Azlin, Choo, Wei Chong
Format: Article
Published: Asian Scholars Network 2023
Online Access:http://psasir.upm.edu.my/id/eprint/108209/
https://myjms.mohe.gov.my/index.php/ijbtm/article/view/24545
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spelling my.upm.eprints.1082092024-09-23T01:54:24Z http://psasir.upm.edu.my/id/eprint/108209/ How to improve social media apps for online purchase behavior by Chinese young consumers generation y in order to influence the purchase of fresh food products from SMEs? Le, Li Zeng, Jian-Hua Ismail, Noor Azlin Choo, Wei Chong This study intends to analyze the factors that influence mobile customers of Generations Y repurchase intentions for agricultural fresh food product apps and Small and Medium-sized Enterprises (SMEs’) E-commerce fresh food platforms. Beginning with a rationale and background information of China's agricultural fresh food internet marketing and retail business. Asian Scholars Network 2023 Article PeerReviewed Le, Li and Zeng, Jian-Hua and Ismail, Noor Azlin and Choo, Wei Chong (2023) How to improve social media apps for online purchase behavior by Chinese young consumers generation y in order to influence the purchase of fresh food products from SMEs? International Journal of Business and Technology Management, 5 (3). 601 -607. ISSN 2682-7646 https://myjms.mohe.gov.my/index.php/ijbtm/article/view/24545 10.55057/ijbtm.2023.5.3.50
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description This study intends to analyze the factors that influence mobile customers of Generations Y repurchase intentions for agricultural fresh food product apps and Small and Medium-sized Enterprises (SMEs’) E-commerce fresh food platforms. Beginning with a rationale and background information of China's agricultural fresh food internet marketing and retail business.
format Article
author Le, Li
Zeng, Jian-Hua
Ismail, Noor Azlin
Choo, Wei Chong
spellingShingle Le, Li
Zeng, Jian-Hua
Ismail, Noor Azlin
Choo, Wei Chong
How to improve social media apps for online purchase behavior by Chinese young consumers generation y in order to influence the purchase of fresh food products from SMEs?
author_facet Le, Li
Zeng, Jian-Hua
Ismail, Noor Azlin
Choo, Wei Chong
author_sort Le, Li
title How to improve social media apps for online purchase behavior by Chinese young consumers generation y in order to influence the purchase of fresh food products from SMEs?
title_short How to improve social media apps for online purchase behavior by Chinese young consumers generation y in order to influence the purchase of fresh food products from SMEs?
title_full How to improve social media apps for online purchase behavior by Chinese young consumers generation y in order to influence the purchase of fresh food products from SMEs?
title_fullStr How to improve social media apps for online purchase behavior by Chinese young consumers generation y in order to influence the purchase of fresh food products from SMEs?
title_full_unstemmed How to improve social media apps for online purchase behavior by Chinese young consumers generation y in order to influence the purchase of fresh food products from SMEs?
title_sort how to improve social media apps for online purchase behavior by chinese young consumers generation y in order to influence the purchase of fresh food products from smes?
publisher Asian Scholars Network
publishDate 2023
url http://psasir.upm.edu.my/id/eprint/108209/
https://myjms.mohe.gov.my/index.php/ijbtm/article/view/24545
_version_ 1811686008448614400
score 13.211869

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