How to improve social media apps for online purchase behavior by Chinese young consumers generation y in order to influence the purchase of fresh food products from SMEs?
This study intends to analyze the factors that influence mobile customers of Generations Y repurchase intentions for agricultural fresh food product apps and Small and Medium-sized Enterprises (SMEs’) E-commerce fresh food platforms. Beginning with a rationale and background information of China...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Asian Scholars Network
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/108209/ https://myjms.mohe.gov.my/index.php/ijbtm/article/view/24545 |
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| Summary: | This study intends to analyze the factors that influence mobile customers of Generations Y repurchase intentions for agricultural fresh food product apps and Small and Medium-sized Enterprises (SMEs’) E-commerce fresh food platforms. Beginning with a rationale and background information of China's agricultural fresh food internet marketing and retail business. |
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