Exploring effective negotiations on copyright transfer: a qualitative study of business communication in the creative industries
Practicing effective negotiation to achieve mutual terms and conditions is among the principles and important elements in business affairs. Therefore, this study explores how effective negotiation can enable any business activity in the creative industry to be executed smoothly while meeting the sta...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Pendidikan Sultan Idris
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/107855/1/7928%2Bcopyediting.pdf http://psasir.upm.edu.my/id/eprint/107855/ https://ejournal.upsi.edu.my/index.php/IBEJ/article/view/7928 |
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