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Exploring effective negotiations on copyright transfer: a qualitative study of business communication in the creative industries

Practicing effective negotiation to achieve mutual terms and conditions is among the principles and important elements in business affairs. Therefore, this study explores how effective negotiation can enable any business activity in the creative industry to be executed smoothly while meeting the sta...

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Main Authors: Mohamad Isa, Siti Fariza, Yasin, Megat Al-Imran
Format: Article
Language:English
Published: Universiti Pendidikan Sultan Idris 2023
Online Access:http://psasir.upm.edu.my/id/eprint/107855/1/7928%2Bcopyediting.pdf
http://psasir.upm.edu.my/id/eprint/107855/
https://ejournal.upsi.edu.my/index.php/IBEJ/article/view/7928
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spelling my.upm.eprints.1078552024-12-17T02:21:59Z http://psasir.upm.edu.my/id/eprint/107855/ Exploring effective negotiations on copyright transfer: a qualitative study of business communication in the creative industries Mohamad Isa, Siti Fariza Yasin, Megat Al-Imran Practicing effective negotiation to achieve mutual terms and conditions is among the principles and important elements in business affairs. Therefore, this study explores how effective negotiation can enable any business activity in the creative industry to be executed smoothly while meeting the stakeholders demands. Data were collected through a focus group discussion (FGD) involving four participants related to the creative industry. The interview data were transcribed, and ATLAS.ti was utilized to analyze the data using thematic analysis. The analysis reveals that effective negotiation in conducting business, particularly copyright transfer activities, may increase the commercialization activities in the creative industry. Furthermore, fairness in negotiation creates motivation to resolve a specific problem through negotiation and it is expected to bring impact and expectations onto the parties that are involved in the process. Thus, the study implies that content creators should pay more attention to improving the copyright transfer negotiation to flourish the Malaysian creative industry. Universiti Pendidikan Sultan Idris 2023-06-30 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/107855/1/7928%2Bcopyediting.pdf Mohamad Isa, Siti Fariza and Yasin, Megat Al-Imran (2023) Exploring effective negotiations on copyright transfer: a qualitative study of business communication in the creative industries. International Business Education Journal, 16 (1). pp. 33-49. ISSN 1985-2126; eISSN: 2735-1912 https://ejournal.upsi.edu.my/index.php/IBEJ/article/view/7928 10.37134/ibej.Vol16.1.4.2023
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Practicing effective negotiation to achieve mutual terms and conditions is among the principles and important elements in business affairs. Therefore, this study explores how effective negotiation can enable any business activity in the creative industry to be executed smoothly while meeting the stakeholders demands. Data were collected through a focus group discussion (FGD) involving four participants related to the creative industry. The interview data were transcribed, and ATLAS.ti was utilized to analyze the data using thematic analysis. The analysis reveals that effective negotiation in conducting business, particularly copyright transfer activities, may increase the commercialization activities in the creative industry. Furthermore, fairness in negotiation creates motivation to resolve a specific problem through negotiation and it is expected to bring impact and expectations onto the parties that are involved in the process. Thus, the study implies that content creators should pay more attention to improving the copyright transfer negotiation to flourish the Malaysian creative industry.
format Article
author Mohamad Isa, Siti Fariza
Yasin, Megat Al-Imran
spellingShingle Mohamad Isa, Siti Fariza
Yasin, Megat Al-Imran
Exploring effective negotiations on copyright transfer: a qualitative study of business communication in the creative industries
author_facet Mohamad Isa, Siti Fariza
Yasin, Megat Al-Imran
author_sort Mohamad Isa, Siti Fariza
title Exploring effective negotiations on copyright transfer: a qualitative study of business communication in the creative industries
title_short Exploring effective negotiations on copyright transfer: a qualitative study of business communication in the creative industries
title_full Exploring effective negotiations on copyright transfer: a qualitative study of business communication in the creative industries
title_fullStr Exploring effective negotiations on copyright transfer: a qualitative study of business communication in the creative industries
title_full_unstemmed Exploring effective negotiations on copyright transfer: a qualitative study of business communication in the creative industries
title_sort exploring effective negotiations on copyright transfer: a qualitative study of business communication in the creative industries
publisher Universiti Pendidikan Sultan Idris
publishDate 2023
url http://psasir.upm.edu.my/id/eprint/107855/1/7928%2Bcopyediting.pdf
http://psasir.upm.edu.my/id/eprint/107855/
https://ejournal.upsi.edu.my/index.php/IBEJ/article/view/7928
_version_ 1818835923420315648
score 13.226497

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