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Designing meaningful interpretive exhibits at ecotourism sites to influence behaviour intention

Interpretive exhibits are widely used to convey conservation messages and promote sustainable recreation activities in the forests through interpretive content and design of the exhibits. However, literature hardly indicates the effectiveness of the contents and design utilised in exhibits to delive...

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Main Authors: Mokhli, Nuraain, M., Manohar, Lim, E. A. L.
Format: Article
Published: Malaysian Forester 2023
Online Access:http://psasir.upm.edu.my/id/eprint/107242/
http://malaysianforester.my/forestry/archives_journal_volume.php?volume=86&nombor=1
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spelling my.upm.eprints.1072422024-10-17T02:05:27Z http://psasir.upm.edu.my/id/eprint/107242/ Designing meaningful interpretive exhibits at ecotourism sites to influence behaviour intention Mokhli, Nuraain M., Manohar Lim, E. A. L. Interpretive exhibits are widely used to convey conservation messages and promote sustainable recreation activities in the forests through interpretive content and design of the exhibits. However, literature hardly indicates the effectiveness of the contents and design utilised in exhibits to deliver such messages to visitors. Research has primarily focused on the effect of interpretive exhibits in enhancing visitors knowledge and experience during the visit rather than the effect of the exhibits design and contents on visitors affective and psychological aspects. The present study evaluates the effectiveness of the interpretive exhibit in influencing university students intention to participate in birdwatching. A quasi-experimental research design was employed to compare the effectiveness of non-interpretive (control group) and interpretive exhibits (intervention group) in influencing students intention to participate in birdwatching. The interpretive exhibit was designed based on students salient beliefs and affect elicited during the interview. Data was collected using a questionnaire from 119 university students. Findings showed that the interpretive exhibit had a significant influence on students birdwatching intention compared to the non-interpretive exhibit. The interpretive exhibit also had a significant influence on students affective responses toward birds and birdwatching. Besides, results from the regression test showed a significant relationship between students affective responses and their intention to participate in birdwatching. Thus, interpretive elements incorporated in the new interpretive exhibit design contributed to the success of influencing students intention to participate in birdwatching. Malaysian Forester 2023 Article PeerReviewed Mokhli, Nuraain and M., Manohar and Lim, E. A. L. (2023) Designing meaningful interpretive exhibits at ecotourism sites to influence behaviour intention. Malaysian Forester, 86 (1). pp. 90-108. ISSN 0302-2935 http://malaysianforester.my/forestry/archives_journal_volume.php?volume=86&nombor=1
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description Interpretive exhibits are widely used to convey conservation messages and promote sustainable recreation activities in the forests through interpretive content and design of the exhibits. However, literature hardly indicates the effectiveness of the contents and design utilised in exhibits to deliver such messages to visitors. Research has primarily focused on the effect of interpretive exhibits in enhancing visitors knowledge and experience during the visit rather than the effect of the exhibits design and contents on visitors affective and psychological aspects. The present study evaluates the effectiveness of the interpretive exhibit in influencing university students intention to participate in birdwatching. A quasi-experimental research design was employed to compare the effectiveness of non-interpretive (control group) and interpretive exhibits (intervention group) in influencing students intention to participate in birdwatching. The interpretive exhibit was designed based on students salient beliefs and affect elicited during the interview. Data was collected using a questionnaire from 119 university students. Findings showed that the interpretive exhibit had a significant influence on students birdwatching intention compared to the non-interpretive exhibit. The interpretive exhibit also had a significant influence on students affective responses toward birds and birdwatching. Besides, results from the regression test showed a significant relationship between students affective responses and their intention to participate in birdwatching. Thus, interpretive elements incorporated in the new interpretive exhibit design contributed to the success of influencing students intention to participate in birdwatching.
format Article
author Mokhli, Nuraain
M., Manohar
Lim, E. A. L.
spellingShingle Mokhli, Nuraain
M., Manohar
Lim, E. A. L.
Designing meaningful interpretive exhibits at ecotourism sites to influence behaviour intention
author_facet Mokhli, Nuraain
M., Manohar
Lim, E. A. L.
author_sort Mokhli, Nuraain
title Designing meaningful interpretive exhibits at ecotourism sites to influence behaviour intention
title_short Designing meaningful interpretive exhibits at ecotourism sites to influence behaviour intention
title_full Designing meaningful interpretive exhibits at ecotourism sites to influence behaviour intention
title_fullStr Designing meaningful interpretive exhibits at ecotourism sites to influence behaviour intention
title_full_unstemmed Designing meaningful interpretive exhibits at ecotourism sites to influence behaviour intention
title_sort designing meaningful interpretive exhibits at ecotourism sites to influence behaviour intention
publisher Malaysian Forester
publishDate 2023
url http://psasir.upm.edu.my/id/eprint/107242/
http://malaysianforester.my/forestry/archives_journal_volume.php?volume=86&nombor=1
_version_ 1814054626090024960
score 13.211869

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