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An extended model of the theory of planned behaviour to predict purchase intention for local brand vehicles produced in Malaysia

The single-digit growth rate of the Malaysian Automotive sector has experienced a slight decline elicited by Covid-19 and a change in consumers product evaluation criteria. This necessitates an inclusive business model that encompasses consumers interests and organisational goals through the extensi...

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Main Authors: Chinedu, Anyanwu Hilary, Haron, Sharifah Azizah, Hashim, Ahmad Hariza, Ho, Jo Ann
Format: Article
Published: Human Resource Management Academic Research Society 2023
Online Access:http://psasir.upm.edu.my/id/eprint/106565/
https://hrmars.com/index.php/IJARBSS/article/view/18801/An-Extended-Model-of-the-Theory-of-Planned-Behaviour-to-Predict-Purchase-Intention-for-Local-Brand-Vehicles-Produced-in-Malaysia
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spelling my.upm.eprints.1065652024-08-08T03:50:33Z http://psasir.upm.edu.my/id/eprint/106565/ An extended model of the theory of planned behaviour to predict purchase intention for local brand vehicles produced in Malaysia Chinedu, Anyanwu Hilary Haron, Sharifah Azizah Hashim, Ahmad Hariza Ho, Jo Ann The single-digit growth rate of the Malaysian Automotive sector has experienced a slight decline elicited by Covid-19 and a change in consumers product evaluation criteria. This necessitates an inclusive business model that encompasses consumers interests and organisational goals through the extension of the Theory of Planned Behaviour with consumer corporate identification (CCI). Using a sample of 373 potential consumers of Proton vehicles in Malaysia, a quantitative study that utilised AMOS graphics version 24 was conducted to predict purchase intention for Proton vehicles produced in Malaysia. The results showed that collectivism and consumer ethnocentrism (CE) explained 44.3 variance in attitude towards purchase intention, whereas the entire model (attitude, collectivism, CE, subjective norm, perceived behavioural control (PBC), and CCI) explained 61.3 variance in purchase intention for Proton vehicles. CE significantly influenced attitudes toward purchase intention more than collectivism. Subjective norm significantly predicted purchase intention for Proton vehicles more than CCI, attitude, and PBC. In a collectivistic society, purchase intention for local products may not be realised without substantial attention to consumers subjective norms, and CE. Local brand manufacturers should pay attention to previous purchasers evaluations of local brands to ensure a positive word-of-mouth strategy because they may incidentally be among potential consumers social circles. Marketers of local brand vehicles should embark on programs that enhance CE to sustain favourable attitudes toward purchase intention for their products. The study demonstrated the importance of a common identity between consumers and firms through CCI implementation and its implications for purchase intention. Human Resource Management Academic Research Society 2023 Article PeerReviewed Chinedu, Anyanwu Hilary and Haron, Sharifah Azizah and Hashim, Ahmad Hariza and Ho, Jo Ann (2023) An extended model of the theory of planned behaviour to predict purchase intention for local brand vehicles produced in Malaysia. International Journal of Academic Research in Business and Social Sciences, 13 (10). pp. 322-341. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/18801/An-Extended-Model-of-the-Theory-of-Planned-Behaviour-to-Predict-Purchase-Intention-for-Local-Brand-Vehicles-Produced-in-Malaysia 10.6007/ijarbss/v13-i10/18801
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description The single-digit growth rate of the Malaysian Automotive sector has experienced a slight decline elicited by Covid-19 and a change in consumers product evaluation criteria. This necessitates an inclusive business model that encompasses consumers interests and organisational goals through the extension of the Theory of Planned Behaviour with consumer corporate identification (CCI). Using a sample of 373 potential consumers of Proton vehicles in Malaysia, a quantitative study that utilised AMOS graphics version 24 was conducted to predict purchase intention for Proton vehicles produced in Malaysia. The results showed that collectivism and consumer ethnocentrism (CE) explained 44.3 variance in attitude towards purchase intention, whereas the entire model (attitude, collectivism, CE, subjective norm, perceived behavioural control (PBC), and CCI) explained 61.3 variance in purchase intention for Proton vehicles. CE significantly influenced attitudes toward purchase intention more than collectivism. Subjective norm significantly predicted purchase intention for Proton vehicles more than CCI, attitude, and PBC. In a collectivistic society, purchase intention for local products may not be realised without substantial attention to consumers subjective norms, and CE. Local brand manufacturers should pay attention to previous purchasers evaluations of local brands to ensure a positive word-of-mouth strategy because they may incidentally be among potential consumers social circles. Marketers of local brand vehicles should embark on programs that enhance CE to sustain favourable attitudes toward purchase intention for their products. The study demonstrated the importance of a common identity between consumers and firms through CCI implementation and its implications for purchase intention.
format Article
author Chinedu, Anyanwu Hilary
Haron, Sharifah Azizah
Hashim, Ahmad Hariza
Ho, Jo Ann
spellingShingle Chinedu, Anyanwu Hilary
Haron, Sharifah Azizah
Hashim, Ahmad Hariza
Ho, Jo Ann
An extended model of the theory of planned behaviour to predict purchase intention for local brand vehicles produced in Malaysia
author_facet Chinedu, Anyanwu Hilary
Haron, Sharifah Azizah
Hashim, Ahmad Hariza
Ho, Jo Ann
author_sort Chinedu, Anyanwu Hilary
title An extended model of the theory of planned behaviour to predict purchase intention for local brand vehicles produced in Malaysia
title_short An extended model of the theory of planned behaviour to predict purchase intention for local brand vehicles produced in Malaysia
title_full An extended model of the theory of planned behaviour to predict purchase intention for local brand vehicles produced in Malaysia
title_fullStr An extended model of the theory of planned behaviour to predict purchase intention for local brand vehicles produced in Malaysia
title_full_unstemmed An extended model of the theory of planned behaviour to predict purchase intention for local brand vehicles produced in Malaysia
title_sort extended model of the theory of planned behaviour to predict purchase intention for local brand vehicles produced in malaysia
publisher Human Resource Management Academic Research Society
publishDate 2023
url http://psasir.upm.edu.my/id/eprint/106565/
https://hrmars.com/index.php/IJARBSS/article/view/18801/An-Extended-Model-of-the-Theory-of-Planned-Behaviour-to-Predict-Purchase-Intention-for-Local-Brand-Vehicles-Produced-in-Malaysia
_version_ 1807051117747503104
score 13.211869

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