Cover Image

The consumers' understandings towards halal food products in Malaysia

Research on the effect of consumers’ understandings towards halal food are not well versed in terms of getting good finding and recommendation to halal industry. Although the data of halal consumers throughout the world are rapidly increasing especially among Muslims, related studies to indicate the...

Full description

Saved in:
Bibliographic Details
Main Authors: Ismail, Kamarulzaman, Nordin, Mohammad Fahmi, Awang, Mohd Daud, Baharum, Nur Bahirah
Format: Article
Published: Penerbit UNIPSAS 2022
Online Access:http://psasir.upm.edu.my/id/eprint/103482/
https://ejournal.unipsas.edu.my/index.php/qwefqwefq/article/view/267
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.upm.eprints.103482
record_format eprints
spelling my.upm.eprints.1034822023-06-06T06:35:19Z http://psasir.upm.edu.my/id/eprint/103482/ The consumers' understandings towards halal food products in Malaysia Ismail, Kamarulzaman Nordin, Mohammad Fahmi Awang, Mohd Daud Baharum, Nur Bahirah Research on the effect of consumers’ understandings towards halal food are not well versed in terms of getting good finding and recommendation to halal industry. Although the data of halal consumers throughout the world are rapidly increasing especially among Muslims, related studies to indicate the influence of using halal products among consumers are still in its infancy level. Hence, a conceptual study needs to be conducted to explore and acknowledge several elements that might affect consumers’ action towards halal products and product purchase. The theoretical framework consists of the elements of perception, knowledge, religion, and halal certification are considered important in influencing consumers and their behaviours in the purchase. Penerbit UNIPSAS 2022 Article PeerReviewed Ismail, Kamarulzaman and Nordin, Mohammad Fahmi and Awang, Mohd Daud and Baharum, Nur Bahirah (2022) The consumers' understandings towards halal food products in Malaysia. Jurnal Al-Sirat, 22 (1). 133 - 140. ISSN 1823-4313; ESSN: 2785-9169 https://ejournal.unipsas.edu.my/index.php/qwefqwefq/article/view/267
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description Research on the effect of consumers’ understandings towards halal food are not well versed in terms of getting good finding and recommendation to halal industry. Although the data of halal consumers throughout the world are rapidly increasing especially among Muslims, related studies to indicate the influence of using halal products among consumers are still in its infancy level. Hence, a conceptual study needs to be conducted to explore and acknowledge several elements that might affect consumers’ action towards halal products and product purchase. The theoretical framework consists of the elements of perception, knowledge, religion, and halal certification are considered important in influencing consumers and their behaviours in the purchase.
format Article
author Ismail, Kamarulzaman
Nordin, Mohammad Fahmi
Awang, Mohd Daud
Baharum, Nur Bahirah
spellingShingle Ismail, Kamarulzaman
Nordin, Mohammad Fahmi
Awang, Mohd Daud
Baharum, Nur Bahirah
The consumers' understandings towards halal food products in Malaysia
author_facet Ismail, Kamarulzaman
Nordin, Mohammad Fahmi
Awang, Mohd Daud
Baharum, Nur Bahirah
author_sort Ismail, Kamarulzaman
title The consumers' understandings towards halal food products in Malaysia
title_short The consumers' understandings towards halal food products in Malaysia
title_full The consumers' understandings towards halal food products in Malaysia
title_fullStr The consumers' understandings towards halal food products in Malaysia
title_full_unstemmed The consumers' understandings towards halal food products in Malaysia
title_sort consumers' understandings towards halal food products in malaysia
publisher Penerbit UNIPSAS
publishDate 2022
url http://psasir.upm.edu.my/id/eprint/103482/
https://ejournal.unipsas.edu.my/index.php/qwefqwefq/article/view/267
_version_ 1769844466286329856
score 13.211869

Similar Items