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Social media on business strategies and impact on firm performance

Social networking sites are essential for maintaining a competitive edge and those firms that have active social media may gain numerous marketing opportunities. The impact of using social media platforms among businesses has initiated new ways to strategize and increased firm performance among the...

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Main Authors: Johari, Jalila, Viveganantha, Vikneaswari
Format: Article
Published: Academic inspired network 2022
Online Access:http://psasir.upm.edu.my/id/eprint/103230/
http://www.ijafb.com/archived.asm
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spelling my.upm.eprints.1032302023-11-16T02:43:18Z http://psasir.upm.edu.my/id/eprint/103230/ Social media on business strategies and impact on firm performance Johari, Jalila Viveganantha, Vikneaswari Social networking sites are essential for maintaining a competitive edge and those firms that have active social media may gain numerous marketing opportunities. The impact of using social media platforms among businesses has initiated new ways to strategize and increased firm performance among the listed companies. Thus, the main purpose of this study is to identify what type of information is disclosed on social media by publicly listed companies. The sample data was collected from 112 listed companies in Bursa Malaysia, which have social media accounts and are active in social media. Based on the descriptive result the companies are pertinent to disclose information on branding or product information, update the promotion, disclosure corporate social responsibility (CSR) activities carried out, and the organizational business activities in social media. The result also shows that there is a significant positive relationship between the usage of social media and the firm's performance. Although customers more react to promotion information disclosure as compared to other information disclosure, the companies actively disclose certain information on social media which may give impact the firm performance. Academic inspired network 2022 Article PeerReviewed Johari, Jalila and Viveganantha, Vikneaswari (2022) Social media on business strategies and impact on firm performance. International Journal of Accounting, Finance and Business (IJAFB), 7 (44). 162 - 176. ISSN 0128-1844 http://www.ijafb.com/archived.asm 10.55573/IJAFB.074412
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description Social networking sites are essential for maintaining a competitive edge and those firms that have active social media may gain numerous marketing opportunities. The impact of using social media platforms among businesses has initiated new ways to strategize and increased firm performance among the listed companies. Thus, the main purpose of this study is to identify what type of information is disclosed on social media by publicly listed companies. The sample data was collected from 112 listed companies in Bursa Malaysia, which have social media accounts and are active in social media. Based on the descriptive result the companies are pertinent to disclose information on branding or product information, update the promotion, disclosure corporate social responsibility (CSR) activities carried out, and the organizational business activities in social media. The result also shows that there is a significant positive relationship between the usage of social media and the firm's performance. Although customers more react to promotion information disclosure as compared to other information disclosure, the companies actively disclose certain information on social media which may give impact the firm performance.
format Article
author Johari, Jalila
Viveganantha, Vikneaswari
spellingShingle Johari, Jalila
Viveganantha, Vikneaswari
Social media on business strategies and impact on firm performance
author_facet Johari, Jalila
Viveganantha, Vikneaswari
author_sort Johari, Jalila
title Social media on business strategies and impact on firm performance
title_short Social media on business strategies and impact on firm performance
title_full Social media on business strategies and impact on firm performance
title_fullStr Social media on business strategies and impact on firm performance
title_full_unstemmed Social media on business strategies and impact on firm performance
title_sort social media on business strategies and impact on firm performance
publisher Academic inspired network
publishDate 2022
url http://psasir.upm.edu.my/id/eprint/103230/
http://www.ijafb.com/archived.asm
_version_ 1783879942202720256
score 13.211869

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