Towards developing a marketing model for strategic positioning of stingless bee honey farming as a sustainable income for the rural community
Due to its wide economic applications and low initial costs, stingless bee farming has a high potential to be developed as an economic empowerment program for the low income community in the rural area. Despite this, in-depth research focusing on the marketing aspects of stingless bee farming is sti...
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| Format: | Article |
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Federal Agricultural Marketing Authority
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/102484/ https://www.fama.gov.my/volume-9-issue-1-towards-developing-a-marketing-model-for-strategic-positioning-of-stingless-bee-honey-farming-as-a-sustainable-income-for-the-rural-community |
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