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Towards developing a marketing model for strategic positioning of stingless bee honey farming as a sustainable income for the rural community

Due to its wide economic applications and low initial costs, stingless bee farming has a high potential to be developed as an economic empowerment program for the low income community in the rural area. Despite this, in-depth research focusing on the marketing aspects of stingless bee farming is sti...

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Main Authors: Kassim, Salina, Hussin, Siti Rahayu
Format: Article
Published: Federal Agricultural Marketing Authority 2022
Online Access:http://psasir.upm.edu.my/id/eprint/102484/
https://www.fama.gov.my/volume-9-issue-1-towards-developing-a-marketing-model-for-strategic-positioning-of-stingless-bee-honey-farming-as-a-sustainable-income-for-the-rural-community
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id my.upm.eprints.102484
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spelling my.upm.eprints.1024842024-01-24T06:18:28Z http://psasir.upm.edu.my/id/eprint/102484/ Towards developing a marketing model for strategic positioning of stingless bee honey farming as a sustainable income for the rural community Kassim, Salina Hussin, Siti Rahayu Due to its wide economic applications and low initial costs, stingless bee farming has a high potential to be developed as an economic empowerment program for the low income community in the rural area. Despite this, in-depth research focusing on the marketing aspects of stingless bee farming is still lacking resulting in a sub-optimal production level as well as low profitability of the stingless bee farms generally. This study aims to focus on the issues pertaining to marketing aspects of the stingless honey bee farming in order to develop a marketing model to position it as a sustainable economic empowerment program for the low income community in the rural areas. Federal Agricultural Marketing Authority 2022 Article PeerReviewed Kassim, Salina and Hussin, Siti Rahayu (2022) Towards developing a marketing model for strategic positioning of stingless bee honey farming as a sustainable income for the rural community. Journal of Agribusiness Marketing, 9 (1). 94 - 106. ISSN 2289-5671 https://www.fama.gov.my/volume-9-issue-1-towards-developing-a-marketing-model-for-strategic-positioning-of-stingless-bee-honey-farming-as-a-sustainable-income-for-the-rural-community 10.56527/jabm.9.1.7
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description Due to its wide economic applications and low initial costs, stingless bee farming has a high potential to be developed as an economic empowerment program for the low income community in the rural area. Despite this, in-depth research focusing on the marketing aspects of stingless bee farming is still lacking resulting in a sub-optimal production level as well as low profitability of the stingless bee farms generally. This study aims to focus on the issues pertaining to marketing aspects of the stingless honey bee farming in order to develop a marketing model to position it as a sustainable economic empowerment program for the low income community in the rural areas.
format Article
author Kassim, Salina
Hussin, Siti Rahayu
spellingShingle Kassim, Salina
Hussin, Siti Rahayu
Towards developing a marketing model for strategic positioning of stingless bee honey farming as a sustainable income for the rural community
author_facet Kassim, Salina
Hussin, Siti Rahayu
author_sort Kassim, Salina
title Towards developing a marketing model for strategic positioning of stingless bee honey farming as a sustainable income for the rural community
title_short Towards developing a marketing model for strategic positioning of stingless bee honey farming as a sustainable income for the rural community
title_full Towards developing a marketing model for strategic positioning of stingless bee honey farming as a sustainable income for the rural community
title_fullStr Towards developing a marketing model for strategic positioning of stingless bee honey farming as a sustainable income for the rural community
title_full_unstemmed Towards developing a marketing model for strategic positioning of stingless bee honey farming as a sustainable income for the rural community
title_sort towards developing a marketing model for strategic positioning of stingless bee honey farming as a sustainable income for the rural community
publisher Federal Agricultural Marketing Authority
publishDate 2022
url http://psasir.upm.edu.my/id/eprint/102484/
https://www.fama.gov.my/volume-9-issue-1-towards-developing-a-marketing-model-for-strategic-positioning-of-stingless-bee-honey-farming-as-a-sustainable-income-for-the-rural-community
_version_ 1789426934581559296
score 13.211869

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