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Influence of website attributes on consumer’s online purchase intention in Malaysia

Due to the global pandemic of COVID-19, the world has faced the difficulties in conducting business activities. The COVID-19 pandemic has interrupted shopping activities in Malaysia as consumers are steadily switching from offline to online purchases. Due to lockdown and social distancing, the closu...

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Main Authors: Adedoja, Omoloju Mariam, Hussin, Siti Rahayu, Wong, Foong Yee
Format: Article
Published: Human Resource Management Academic Research Society Knowledge Words Publications 2022
Online Access:http://psasir.upm.edu.my/id/eprint/101914/
https://hrmars.com/index.php/IJARBSS/article/view/15143/Influence-of-Website-Attributes-on-Consumers-Online-Purchase-Intention-in-Malaysia
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spelling my.upm.eprints.1019142024-02-29T07:00:53Z http://psasir.upm.edu.my/id/eprint/101914/ Influence of website attributes on consumer’s online purchase intention in Malaysia Adedoja, Omoloju Mariam Hussin, Siti Rahayu Wong, Foong Yee Due to the global pandemic of COVID-19, the world has faced the difficulties in conducting business activities. The COVID-19 pandemic has interrupted shopping activities in Malaysia as consumers are steadily switching from offline to online purchases. Due to lockdown and social distancing, the closure of physical stores led consumers to shop via different websites in Malaysia. The research aimed to investigate the specific website attributes influencing consumers online purchase intention in Malaysia. An online survey was used to collect data from 384 respondents. For the purpose of this study, convenience sampling method was adopted. The questionnaire was designed on a five-point likert scale. The findings from the Pearson Correlation analysis showed that consumers intention to purchase via a website had a positive and significant relationship with website convenience (r=0.875, p<0.01), website speed (r= 0.863, p<0.05), website design (r=0.877, p<0.01), and website security (r= 0.871, p<0.05). The result of the regression analysis indicated that the model contributed a total of 79% and website design appears to be the most significant attribute that influence consumers’ intention to purchase online. Hence, the findings suggest that website managers should prioritize the interface of their website, including its structure and contents. This study further recommends future researchers to look into other attributes that could be affected by mediator variables such as cultures, religions, which are not tested in this study. Human Resource Management Academic Research Society Knowledge Words Publications 2022-11-13 Article PeerReviewed Adedoja, Omoloju Mariam and Hussin, Siti Rahayu and Wong, Foong Yee (2022) Influence of website attributes on consumer’s online purchase intention in Malaysia. International Journal of Academic Research in Business and Social SciencesHuman Resource Management Academic Research Society Knowledge Words Publications, 12 (11). 3019 - 3042. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/15143/Influence-of-Website-Attributes-on-Consumers-Online-Purchase-Intention-in-Malaysia 10.6007/IJARBSS/v12-i11/15143
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description Due to the global pandemic of COVID-19, the world has faced the difficulties in conducting business activities. The COVID-19 pandemic has interrupted shopping activities in Malaysia as consumers are steadily switching from offline to online purchases. Due to lockdown and social distancing, the closure of physical stores led consumers to shop via different websites in Malaysia. The research aimed to investigate the specific website attributes influencing consumers online purchase intention in Malaysia. An online survey was used to collect data from 384 respondents. For the purpose of this study, convenience sampling method was adopted. The questionnaire was designed on a five-point likert scale. The findings from the Pearson Correlation analysis showed that consumers intention to purchase via a website had a positive and significant relationship with website convenience (r=0.875, p<0.01), website speed (r= 0.863, p<0.05), website design (r=0.877, p<0.01), and website security (r= 0.871, p<0.05). The result of the regression analysis indicated that the model contributed a total of 79% and website design appears to be the most significant attribute that influence consumers’ intention to purchase online. Hence, the findings suggest that website managers should prioritize the interface of their website, including its structure and contents. This study further recommends future researchers to look into other attributes that could be affected by mediator variables such as cultures, religions, which are not tested in this study.
format Article
author Adedoja, Omoloju Mariam
Hussin, Siti Rahayu
Wong, Foong Yee
spellingShingle Adedoja, Omoloju Mariam
Hussin, Siti Rahayu
Wong, Foong Yee
Influence of website attributes on consumer’s online purchase intention in Malaysia
author_facet Adedoja, Omoloju Mariam
Hussin, Siti Rahayu
Wong, Foong Yee
author_sort Adedoja, Omoloju Mariam
title Influence of website attributes on consumer’s online purchase intention in Malaysia
title_short Influence of website attributes on consumer’s online purchase intention in Malaysia
title_full Influence of website attributes on consumer’s online purchase intention in Malaysia
title_fullStr Influence of website attributes on consumer’s online purchase intention in Malaysia
title_full_unstemmed Influence of website attributes on consumer’s online purchase intention in Malaysia
title_sort influence of website attributes on consumer’s online purchase intention in malaysia
publisher Human Resource Management Academic Research Society Knowledge Words Publications
publishDate 2022
url http://psasir.upm.edu.my/id/eprint/101914/
https://hrmars.com/index.php/IJARBSS/article/view/15143/Influence-of-Website-Attributes-on-Consumers-Online-Purchase-Intention-in-Malaysia
_version_ 1793157020008841216
score 13.211869

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