The Influence of Network Externality and Fear of Missing out on the Continuous Use of Social Networks: A Cross-Country Comparison
Despite social networks? prevalence and unlimited benefits, their adoption rates are still unsatisfactory. This cross-country research aims to examine the impact of network externality (NE) and fear of missing out (FOMO) on the continuous use of social networks, which in turn, affects users? self-es...
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Taylor and Francis Ltd.
2025
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