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The Influence of Network Externality and Fear of Missing out on the Continuous Use of Social Networks: A Cross-Country Comparison

Despite social networks? prevalence and unlimited benefits, their adoption rates are still unsatisfactory. This cross-country research aims to examine the impact of network externality (NE) and fear of missing out (FOMO) on the continuous use of social networks, which in turn, affects users? self-es...

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Bibliographic Details
Main Authors: Abu-Shanab E., Al-Sharafi M.A., Al-Emran M.
Other Authors: 35212954700
Format: Article
Published: Taylor and Francis Ltd. 2025
Subjects:
Economic and social effects
Least squares approximations
Conceptual model
Continuous use
Country comparisons
Cross-country comparison
Fear of missing out
Network externality
Self esteem
Social network
The unified theory of acceptance and use of technology(UTAUT)
Unified theory of acceptance and use of technology 2
Social networking (online)
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