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The Role of Social Media in Transforming Learning at Higher Education Institutions During the Pandemic: PLS-SEM Approach

This study explores how university students across various Malaysian institutions have embraced social media for learning purposes amidst the COVID-19 pandemic. A comprehensive online survey, administered to 549 participants, focuses on constructs of the HBM and TBP, perceived susceptibility, percei...

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Main Authors: Al-Tahitah A., Al-Momani A., Al-Sharafi M.A., Abdulrab M., Hajar M.A.
Other Authors: 57217216329
Format: Book chapter
Published: Springer Science and Business Media Deutschland GmbH 2025
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spelling my.uniten.dspace-369892025-03-03T15:46:23Z The Role of Social Media in Transforming Learning at Higher Education Institutions During the Pandemic: PLS-SEM Approach Al-Tahitah A. Al-Momani A. Al-Sharafi M.A. Abdulrab M. Hajar M.A. 57217216329 59138541600 57196477711 57203224990 57203981808 This study explores how university students across various Malaysian institutions have embraced social media for learning purposes amidst the COVID-19 pandemic. A comprehensive online survey, administered to 549 participants, focuses on constructs of the HBM and TBP, perceived susceptibility, perceived severity, perceived barriers, health motivation, perceived benefits, self-efficacy, perceived behavioural control, subjective norms, as well as attitude, and behavioural intention. Following meticulous data analysis utilizing partial least squares structural equation modeling, the study verifies the reliability and validity of the measurement model. The findings indicate that perceived severity, perceived barriers, perceived benefits, self-efficacy, perceived behavioral control, and subjective norms exert significant influence on students? attitudes, thereby molding their behavioral intentions. This underscores the pivotal role of these factors in shaping students? perspectives and intentions, providing valuable insights for educators and policymakers. While perceived susceptibility and health motivation exhibit limited impact, the proposed model explains a substantial proportion of the variance in attitude and behavioural intention. This study underscores the nuanced dynamics of social media adoption in the educational context and provides insights valuable for educators and policymakers navigating the challenges posed by the global pandemic. ? The Author(s), under exclusive license to Springer Nature Switzerland AG 2024. Final 2025-03-03T07:46:23Z 2025-03-03T07:46:23Z 2024 Book chapter 10.1007/978-3-031-61463-7_13 2-s2.0-85198468954 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85198468954&doi=10.1007%2f978-3-031-61463-7_13&partnerID=40&md5=f6b7ef5dc60c4d5b03df9a2284b6016e https://irepository.uniten.edu.my/handle/123456789/36989 1161 247 267 Springer Science and Business Media Deutschland GmbH Scopus
institution Universiti Tenaga Nasional
building UNITEN Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tenaga Nasional
content_source UNITEN Institutional Repository
url_provider http://dspace.uniten.edu.my/
description This study explores how university students across various Malaysian institutions have embraced social media for learning purposes amidst the COVID-19 pandemic. A comprehensive online survey, administered to 549 participants, focuses on constructs of the HBM and TBP, perceived susceptibility, perceived severity, perceived barriers, health motivation, perceived benefits, self-efficacy, perceived behavioural control, subjective norms, as well as attitude, and behavioural intention. Following meticulous data analysis utilizing partial least squares structural equation modeling, the study verifies the reliability and validity of the measurement model. The findings indicate that perceived severity, perceived barriers, perceived benefits, self-efficacy, perceived behavioral control, and subjective norms exert significant influence on students? attitudes, thereby molding their behavioral intentions. This underscores the pivotal role of these factors in shaping students? perspectives and intentions, providing valuable insights for educators and policymakers. While perceived susceptibility and health motivation exhibit limited impact, the proposed model explains a substantial proportion of the variance in attitude and behavioural intention. This study underscores the nuanced dynamics of social media adoption in the educational context and provides insights valuable for educators and policymakers navigating the challenges posed by the global pandemic. ? The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.
author2 57217216329
author_facet 57217216329
Al-Tahitah A.
Al-Momani A.
Al-Sharafi M.A.
Abdulrab M.
Hajar M.A.
format Book chapter
author Al-Tahitah A.
Al-Momani A.
Al-Sharafi M.A.
Abdulrab M.
Hajar M.A.
spellingShingle Al-Tahitah A.
Al-Momani A.
Al-Sharafi M.A.
Abdulrab M.
Hajar M.A.
The Role of Social Media in Transforming Learning at Higher Education Institutions During the Pandemic: PLS-SEM Approach
author_sort Al-Tahitah A.
title The Role of Social Media in Transforming Learning at Higher Education Institutions During the Pandemic: PLS-SEM Approach
title_short The Role of Social Media in Transforming Learning at Higher Education Institutions During the Pandemic: PLS-SEM Approach
title_full The Role of Social Media in Transforming Learning at Higher Education Institutions During the Pandemic: PLS-SEM Approach
title_fullStr The Role of Social Media in Transforming Learning at Higher Education Institutions During the Pandemic: PLS-SEM Approach
title_full_unstemmed The Role of Social Media in Transforming Learning at Higher Education Institutions During the Pandemic: PLS-SEM Approach
title_sort role of social media in transforming learning at higher education institutions during the pandemic: pls-sem approach
publisher Springer Science and Business Media Deutschland GmbH
publishDate 2025
_version_ 1825816291265478656
score 13.244413

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