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Social Commerce Among Micro and Small Medium Enterprises Before and During the COVID19: A Systematic Literature Review

Social commerce (SC) is a relatively new tool that businesses are using to conduct business using social media (SM). The findings of prior literature are inconclusive. This paper reviews the literature to identify the current status and to identify the determinant of SC. A systematic literature revi...

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Main Authors: Omar M.A., Sulaiman R.B.
其他作者: 58635624000
格式: Article
出版: Natural Sciences Publishing 2024
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