Staff View: Social Commerce Among Micro and Small Medium Enterprises Before and During the COVID19: A Systematic Literature Review

Social Commerce Among Micro and Small Medium Enterprises Before and During the COVID19: A Systematic Literature Review

Social commerce (SC) is a relatively new tool that businesses are using to conduct business using social media (SM). The findings of prior literature are inconclusive. This paper reviews the literature to identify the current status and to identify the determinant of SC. A systematic literature revi...

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Main Authors:	Omar M.A., Sulaiman R.B.
Other Authors:	58635624000
Format:	Article
Published:	Natural Sciences Publishing 2024
Subjects:	Micro small and medium enterprise Social commerce Social media. SMEs
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id	my.uniten.dspace-34140
record_format	dspace
spelling	my.uniten.dspace-341402024-10-14T11:18:07Z Social Commerce Among Micro and Small Medium Enterprises Before and During the COVID19: A Systematic Literature Review Omar M.A. Sulaiman R.B. 58635624000 25825633600 Micro small and medium enterprise Social commerce Social media. SMEs Social commerce (SC) is a relatively new tool that businesses are using to conduct business using social media (SM). The findings of prior literature are inconclusive. This paper reviews the literature to identify the current status and to identify the determinant of SC. A systematic literature review was conducted. A total of 41 articles were reviewed. A comparison between before and during COVID19 was conducted. The findings showed the number of studies has not increased during COVID-19. The technology acceptance model (TAM) and Technology-Organization-Environment (TOE) are used widely in the literature. The most important factors identified in this study are divided into before COVID19 and during COVID19. Perceived usefulness and perceived ease of use were important in both periods. New variables that were considered important during COVID19 is the organizational readiness, trust, security, and E-word of mouth (EWOM). More research is needed to understand the factors that contribute to SC adoption in different nations. Variables such as trust, environmental uncertainty, and perceived value can be included in future work. Developing a digital ecosystem for SC is a direction for future work. Understanding the important factors can contribute to the advancement of SC. � 2023 NSP Natural Sciences Publishing Cor. Final 2024-10-14T03:18:07Z 2024-10-14T03:18:07Z 2023 Article 10.18576/ISL/120827 2-s2.0-85173444251 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85173444251&doi=10.18576%2fISL%2f120827&partnerID=40&md5=e802ec17b6affc42ab5b89985f415f92 https://irepository.uniten.edu.my/handle/123456789/34140 12 8 2769 2781 All Open Access Bronze Open Access Natural Sciences Publishing Scopus
institution	Universiti Tenaga Nasional
building	UNITEN Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Tenaga Nasional
content_source	UNITEN Institutional Repository
url_provider	http://dspace.uniten.edu.my/
topic	Micro small and medium enterprise Social commerce Social media. SMEs
spellingShingle	Micro small and medium enterprise Social commerce Social media. SMEs Omar M.A. Sulaiman R.B. Social Commerce Among Micro and Small Medium Enterprises Before and During the COVID19: A Systematic Literature Review
description	Social commerce (SC) is a relatively new tool that businesses are using to conduct business using social media (SM). The findings of prior literature are inconclusive. This paper reviews the literature to identify the current status and to identify the determinant of SC. A systematic literature review was conducted. A total of 41 articles were reviewed. A comparison between before and during COVID19 was conducted. The findings showed the number of studies has not increased during COVID-19. The technology acceptance model (TAM) and Technology-Organization-Environment (TOE) are used widely in the literature. The most important factors identified in this study are divided into before COVID19 and during COVID19. Perceived usefulness and perceived ease of use were important in both periods. New variables that were considered important during COVID19 is the organizational readiness, trust, security, and E-word of mouth (EWOM). More research is needed to understand the factors that contribute to SC adoption in different nations. Variables such as trust, environmental uncertainty, and perceived value can be included in future work. Developing a digital ecosystem for SC is a direction for future work. Understanding the important factors can contribute to the advancement of SC. � 2023 NSP Natural Sciences Publishing Cor.
author2	58635624000
author_facet	58635624000 Omar M.A. Sulaiman R.B.
format	Article
author	Omar M.A. Sulaiman R.B.
author_sort	Omar M.A.
title	Social Commerce Among Micro and Small Medium Enterprises Before and During the COVID19: A Systematic Literature Review
title_short	Social Commerce Among Micro and Small Medium Enterprises Before and During the COVID19: A Systematic Literature Review
title_full	Social Commerce Among Micro and Small Medium Enterprises Before and During the COVID19: A Systematic Literature Review
title_fullStr	Social Commerce Among Micro and Small Medium Enterprises Before and During the COVID19: A Systematic Literature Review
title_full_unstemmed	Social Commerce Among Micro and Small Medium Enterprises Before and During the COVID19: A Systematic Literature Review
title_sort	social commerce among micro and small medium enterprises before and during the covid19: a systematic literature review
publisher	Natural Sciences Publishing
publishDate	2024
_version_	1814061106065309696
score	13.222552

Social Commerce Among Micro and Small Medium Enterprises Before and During the COVID19: A Systematic Literature Review

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