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Consumer confidence index influence on attitude towards sales promotion: comparison between Malaysia and Singapore

(This study evaluates the impact of consumer confidence index towards sales promotion attitude in Malaysia and Singapore. The results of the data analysis show that different levels of consumer confidence index does not influence sales promotion attitude in Malaysia and Singapore; Nevertheless, at s...

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Main Author: Tan, Yin Yin
Format: Thesis
Language:English
Published: Universiti Malaysia Sarawak, (UNIMAS) 2011
Subjects:
H Social Sciences (General)
Online Access:http://ir.unimas.my/id/eprint/9046/3/Consumer%20Confidence%20Index%20Influence%20On%20Attitude%20Towards%20Sales%20Promotion%20%3B%20Comparison%20Between%20Malaysia%20and%20Singapore.pdf
http://ir.unimas.my/id/eprint/9046/
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spelling my.unimas.ir.90462023-05-03T09:21:36Z http://ir.unimas.my/id/eprint/9046/ Consumer confidence index influence on attitude towards sales promotion: comparison between Malaysia and Singapore Tan, Yin Yin H Social Sciences (General) (This study evaluates the impact of consumer confidence index towards sales promotion attitude in Malaysia and Singapore. The results of the data analysis show that different levels of consumer confidence index does not influence sales promotion attitude in Malaysia and Singapore; Nevertheless, at significance of 10% from the t-test analysis shows that different level of CCI does impact the attitude of Malaysia's consumer. In addition, low level of consumer confidence index shows difference when compared -between Malaysia and Singapore. Malaysia's mean score relatively is higher than Singapore. The study provides insights through incorporating consumer confidence index and sales promotion attitude between Malaysia and Singapore based on the attitude formation process, the CAB Paradigm. Hence the study will lead to further expansion in research in the future. Universiti Malaysia Sarawak, (UNIMAS) 2011 Thesis NonPeerReviewed text en http://ir.unimas.my/id/eprint/9046/3/Consumer%20Confidence%20Index%20Influence%20On%20Attitude%20Towards%20Sales%20Promotion%20%3B%20Comparison%20Between%20Malaysia%20and%20Singapore.pdf Tan, Yin Yin (2011) Consumer confidence index influence on attitude towards sales promotion: comparison between Malaysia and Singapore. Masters thesis, Universiti Malaysia Sarawak, (UNIMAS).
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Tan, Yin Yin
Consumer confidence index influence on attitude towards sales promotion: comparison between Malaysia and Singapore
description (This study evaluates the impact of consumer confidence index towards sales promotion attitude in Malaysia and Singapore. The results of the data analysis show that different levels of consumer confidence index does not influence sales promotion attitude in Malaysia and Singapore; Nevertheless, at significance of 10% from the t-test analysis shows that different level of CCI does impact the attitude of Malaysia's consumer. In addition, low level of consumer confidence index shows difference when compared -between Malaysia and Singapore. Malaysia's mean score relatively is higher than Singapore. The study provides insights through incorporating consumer confidence index and sales promotion attitude between Malaysia and Singapore based on the attitude formation process, the CAB Paradigm. Hence the study will lead to further expansion in research in the future.
format Thesis
author Tan, Yin Yin
author_facet Tan, Yin Yin
author_sort Tan, Yin Yin
title Consumer confidence index influence on attitude towards sales promotion: comparison between Malaysia and Singapore
title_short Consumer confidence index influence on attitude towards sales promotion: comparison between Malaysia and Singapore
title_full Consumer confidence index influence on attitude towards sales promotion: comparison between Malaysia and Singapore
title_fullStr Consumer confidence index influence on attitude towards sales promotion: comparison between Malaysia and Singapore
title_full_unstemmed Consumer confidence index influence on attitude towards sales promotion: comparison between Malaysia and Singapore
title_sort consumer confidence index influence on attitude towards sales promotion: comparison between malaysia and singapore
publisher Universiti Malaysia Sarawak, (UNIMAS)
publishDate 2011
url http://ir.unimas.my/id/eprint/9046/3/Consumer%20Confidence%20Index%20Influence%20On%20Attitude%20Towards%20Sales%20Promotion%20%3B%20Comparison%20Between%20Malaysia%20and%20Singapore.pdf
http://ir.unimas.my/id/eprint/9046/
_version_ 1765301157646827520
score 13.211869

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