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Linking consumer confidence index and social media sentiment analysis

This study aims to analyse the link (correlation) between and the official CCI and social media big data (via sentiment analysis) on consumer purchasing behaviour for two types of products over the course of two years (24 months, from January 2015 to December 2016). The CCI data was obtained from th...

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Bibliographic Details
Main Authors: Shayaa, Shahid, Ainin, Sulaiman, Jaafar, Noor Ismawati, Bahri, Shamshul, Phoong, Seuk Wai, Yeong, Wai Chung, Al-Garadi, Mohammed Ali, Muhammad, Ashraf, Piprani, Arsalan Zahid
Format: Article
Published: Cogent OA 2018
Subjects:
HF Commerce
Business
QA75 Electronic computers. Computer science
Online Access:http://eprints.um.edu.my/20691/
https://doi.org/10.1080/23311975.2018.1509424
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http://eprints.um.edu.my/20691/
https://doi.org/10.1080/23311975.2018.1509424

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