Balanced scorecard :prestasi keberkesanan pengurusan dan pemasaran produk kraftangan etnik berawan dan penan di taman negara Mulu
The purpose of this research is to study the achievement in effectiveness performance of management and marketing in traditional crafts. The units’ analyses are Berawan and Penan ethnic in Mulu National Park. Balanced scorecard model (Kaplan & Norton, 1992) has been apllied in this st...
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| Format: | Final Year Project Report |
| Language: | English English |
| Published: |
UNIMAS
2009
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| Online Access: | http://ir.unimas.my/id/eprint/7069/1/Balanced%20scorecard%20%3B%20prestasi%20keberkesanan%20pengurusan%20dan%20pemasaran%20produk%20kraftangan.%20%2824%20pages%29.pdf http://ir.unimas.my/id/eprint/7069/8/Paul%20Ajang.pdf http://ir.unimas.my/id/eprint/7069/ |
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