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Balanced scorecard :prestasi keberkesanan pengurusan dan pemasaran produk kraftangan etnik berawan dan penan di taman negara Mulu

The purpose of this research is to study the achievement in effectiveness performance of management and marketing in traditional crafts. The units’ analyses are Berawan and Penan ethnic in Mulu National Park. Balanced scorecard model (Kaplan & Norton, 1992) has been apllied in this st...

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Bibliographic Details
Main Author: Paul, Ajang.
Format: Final Year Project Report
Language:English
English
Published: UNIMAS 2009
Subjects:
HG Finance
Online Access:http://ir.unimas.my/id/eprint/7069/1/Balanced%20scorecard%20%3B%20prestasi%20keberkesanan%20pengurusan%20dan%20pemasaran%20produk%20kraftangan.%20%2824%20pages%29.pdf
http://ir.unimas.my/id/eprint/7069/8/Paul%20Ajang.pdf
http://ir.unimas.my/id/eprint/7069/
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spelling my.unimas.ir.70692024-02-27T05:33:59Z http://ir.unimas.my/id/eprint/7069/ Balanced scorecard :prestasi keberkesanan pengurusan dan pemasaran produk kraftangan etnik berawan dan penan di taman negara Mulu Paul, Ajang. HG Finance The purpose of this research is to study the achievement in effectiveness performance of management and marketing in traditional crafts. The units’ analyses are Berawan and Penan ethnic in Mulu National Park. Balanced scorecard model (Kaplan & Norton, 1992) has been apllied in this study to identify the opportunities to develop the management skill in craft industry. The quantitative method was carried out by spreading questionnaire to Berawan and Penan ethnic craft maker has been used in this research. The questionnaire contains 27 items with 5 likert scale answer. Technical method offrequency,crosstabulation, meansand correlation pearsonhas been used to analyses the data. The result on this research and hypothesis testing show that: there are no relationships between four perspectives accepted consumer and financial perspective in balanced scorecard model with performance in management and marketing of Berawan and Penan ethnic craft. UNIMAS 2009 Final Year Project Report NonPeerReviewed text en http://ir.unimas.my/id/eprint/7069/1/Balanced%20scorecard%20%3B%20prestasi%20keberkesanan%20pengurusan%20dan%20pemasaran%20produk%20kraftangan.%20%2824%20pages%29.pdf text en http://ir.unimas.my/id/eprint/7069/8/Paul%20Ajang.pdf Paul, Ajang. (2009) Balanced scorecard :prestasi keberkesanan pengurusan dan pemasaran produk kraftangan etnik berawan dan penan di taman negara Mulu. [Final Year Project Report] (Unpublished)
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
English
topic HG Finance
spellingShingle HG Finance
Paul, Ajang.
Balanced scorecard :prestasi keberkesanan pengurusan dan pemasaran produk kraftangan etnik berawan dan penan di taman negara Mulu
description The purpose of this research is to study the achievement in effectiveness performance of management and marketing in traditional crafts. The units’ analyses are Berawan and Penan ethnic in Mulu National Park. Balanced scorecard model (Kaplan & Norton, 1992) has been apllied in this study to identify the opportunities to develop the management skill in craft industry. The quantitative method was carried out by spreading questionnaire to Berawan and Penan ethnic craft maker has been used in this research. The questionnaire contains 27 items with 5 likert scale answer. Technical method offrequency,crosstabulation, meansand correlation pearsonhas been used to analyses the data. The result on this research and hypothesis testing show that: there are no relationships between four perspectives accepted consumer and financial perspective in balanced scorecard model with performance in management and marketing of Berawan and Penan ethnic craft.
format Final Year Project Report
author Paul, Ajang.
author_facet Paul, Ajang.
author_sort Paul, Ajang.
title Balanced scorecard :prestasi keberkesanan pengurusan dan pemasaran produk kraftangan etnik berawan dan penan di taman negara Mulu
title_short Balanced scorecard :prestasi keberkesanan pengurusan dan pemasaran produk kraftangan etnik berawan dan penan di taman negara Mulu
title_full Balanced scorecard :prestasi keberkesanan pengurusan dan pemasaran produk kraftangan etnik berawan dan penan di taman negara Mulu
title_fullStr Balanced scorecard :prestasi keberkesanan pengurusan dan pemasaran produk kraftangan etnik berawan dan penan di taman negara Mulu
title_full_unstemmed Balanced scorecard :prestasi keberkesanan pengurusan dan pemasaran produk kraftangan etnik berawan dan penan di taman negara Mulu
title_sort balanced scorecard :prestasi keberkesanan pengurusan dan pemasaran produk kraftangan etnik berawan dan penan di taman negara mulu
publisher UNIMAS
publishDate 2009
url http://ir.unimas.my/id/eprint/7069/1/Balanced%20scorecard%20%3B%20prestasi%20keberkesanan%20pengurusan%20dan%20pemasaran%20produk%20kraftangan.%20%2824%20pages%29.pdf
http://ir.unimas.my/id/eprint/7069/8/Paul%20Ajang.pdf
http://ir.unimas.my/id/eprint/7069/
_version_ 1792160571423981568
score 13.211869

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