The effect of the loyalty card program towards customers' attitudes and behavior in KUching, sarawak
The study is focusing on the customers’ effects in terms of behavior and attitudes through their observations towards the loyalty card program. The purpose is to make the retailers aware with this program either it is really effective or not to have this program in order to create loyalty a...
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| Format: | Final Year Project Report |
| Language: | English |
| Published: |
UNIMAS
2009
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/6476/4/Constance%20anak%20Gerunsin%20ft.pdf http://ir.unimas.my/id/eprint/6476/ |
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