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The effect of the loyalty card program towards customers' attitudes and behavior in KUching, sarawak

The study is focusing on the customers’ effects in terms of behavior and attitudes through their observations towards the loyalty card program. The purpose is to make the retailers aware with this program either it is really effective or not to have this program in order to create loyalty a...

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Bibliographic Details
Main Author: Constance, Gerunsin.
Format: Final Year Project Report
Language:English
Published: UNIMAS 2009
Subjects:
HB Economic Theory
HT Communities. Classes. Races
Online Access:http://ir.unimas.my/id/eprint/6476/4/Constance%20anak%20Gerunsin%20ft.pdf
http://ir.unimas.my/id/eprint/6476/
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spelling my.unimas.ir.64762023-02-07T09:30:28Z http://ir.unimas.my/id/eprint/6476/ The effect of the loyalty card program towards customers' attitudes and behavior in KUching, sarawak Constance, Gerunsin. HB Economic Theory HT Communities. Classes. Races The study is focusing on the customers’ effects in terms of behavior and attitudes through their observations towards the loyalty card program. The purpose is to make the retailers aware with this program either it is really effective or not to have this program in order to create loyalty among the customers in Kuching, Sarawak. However, the researcher is attempt to analyze the effectiveness of this program through measuring the cardholder of the loyalty card in terms of their commitment and determination after they have experienced with the whole involvement process. Instead of emphasizing on the loyalty effects alone, it is important to look at the different perspectives as well. The framework of this study has been altered in order to overlook the factors that affecting customers in performing their loyalty. Finally, the findings have shown that the impact of the loyalty card program is significant on customers’ attitudes and behavior in performing loyalty in Kuching, Sarawak. UNIMAS 2009 Final Year Project Report NonPeerReviewed text en http://ir.unimas.my/id/eprint/6476/4/Constance%20anak%20Gerunsin%20ft.pdf Constance, Gerunsin. (2009) The effect of the loyalty card program towards customers' attitudes and behavior in KUching, sarawak. [Final Year Project Report] (Unpublished)
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic HB Economic Theory
HT Communities. Classes. Races
spellingShingle HB Economic Theory
HT Communities. Classes. Races
Constance, Gerunsin.
The effect of the loyalty card program towards customers' attitudes and behavior in KUching, sarawak
description The study is focusing on the customers’ effects in terms of behavior and attitudes through their observations towards the loyalty card program. The purpose is to make the retailers aware with this program either it is really effective or not to have this program in order to create loyalty among the customers in Kuching, Sarawak. However, the researcher is attempt to analyze the effectiveness of this program through measuring the cardholder of the loyalty card in terms of their commitment and determination after they have experienced with the whole involvement process. Instead of emphasizing on the loyalty effects alone, it is important to look at the different perspectives as well. The framework of this study has been altered in order to overlook the factors that affecting customers in performing their loyalty. Finally, the findings have shown that the impact of the loyalty card program is significant on customers’ attitudes and behavior in performing loyalty in Kuching, Sarawak.
format Final Year Project Report
author Constance, Gerunsin.
author_facet Constance, Gerunsin.
author_sort Constance, Gerunsin.
title The effect of the loyalty card program towards customers' attitudes and behavior in KUching, sarawak
title_short The effect of the loyalty card program towards customers' attitudes and behavior in KUching, sarawak
title_full The effect of the loyalty card program towards customers' attitudes and behavior in KUching, sarawak
title_fullStr The effect of the loyalty card program towards customers' attitudes and behavior in KUching, sarawak
title_full_unstemmed The effect of the loyalty card program towards customers' attitudes and behavior in KUching, sarawak
title_sort effect of the loyalty card program towards customers' attitudes and behavior in kuching, sarawak
publisher UNIMAS
publishDate 2009
url http://ir.unimas.my/id/eprint/6476/4/Constance%20anak%20Gerunsin%20ft.pdf
http://ir.unimas.my/id/eprint/6476/
_version_ 1758582473833316352
score 13.211869

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