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Why Malaysians join and stay on in a Multi-Level marketing Company

Studies on the Multi-Level Marketing (MLM) industry have noted its impressive exponential growth in the past 30 years in terms of total volume of sales and number of salespersons involved. The purpose of this study is to identify the reasons why Malaysians join and continue to remain in the industry...

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Main Authors: Ong, Cecilia See Kiaw, Ernest Cyril, de Run
Format: E-Article
Language:English
Published: The Icfai University Press 2007
Subjects:
HF Commerce
HM Sociology
Online Access:http://ir.unimas.my/id/eprint/536/1/23%20Why%20Malaysians%20join%20%28%20abstract%29.pdf
http://ir.unimas.my/id/eprint/536/
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spelling my.unimas.ir.5362016-04-05T06:57:09Z http://ir.unimas.my/id/eprint/536/ Why Malaysians join and stay on in a Multi-Level marketing Company Ong, Cecilia See Kiaw Ernest Cyril, de Run HF Commerce HM Sociology Studies on the Multi-Level Marketing (MLM) industry have noted its impressive exponential growth in the past 30 years in terms of total volume of sales and number of salespersons involved. The purpose of this study is to identify the reasons why Malaysians join and continue to remain in the industry. It was found that the main reasons for joining and remaining in MLMs can be grouped into financial independence, personal freedom, types of products and benefits, product credibility and incentives. The initial data was collected by interviewing a sample of MLM distributors in Kuching and Kota Samarahan, Sarawak, Malaysia. The findings were then extrapolated onto a questionnaire to a larger sample throughout Malaysia. Generally, the findings indicate that the desire for money and product features made respondents to join and stay on. The management of MLM companies should look more into the development and promotion of the product rather than the method of selling. This paper provides new knowledge of why people remain in MLMs, and this is important to academia as well as for MLM management. The Icfai University Press 2007 E-Article PeerReviewed text en http://ir.unimas.my/id/eprint/536/1/23%20Why%20Malaysians%20join%20%28%20abstract%29.pdf Ong, Cecilia See Kiaw and Ernest Cyril, de Run (2007) Why Malaysians join and stay on in a Multi-Level marketing Company. The Icfai Journal of Services Marketing, 5 (4). ISSN 0972-9224
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic HF Commerce
HM Sociology
spellingShingle HF Commerce
HM Sociology
Ong, Cecilia See Kiaw
Ernest Cyril, de Run
Why Malaysians join and stay on in a Multi-Level marketing Company
description Studies on the Multi-Level Marketing (MLM) industry have noted its impressive exponential growth in the past 30 years in terms of total volume of sales and number of salespersons involved. The purpose of this study is to identify the reasons why Malaysians join and continue to remain in the industry. It was found that the main reasons for joining and remaining in MLMs can be grouped into financial independence, personal freedom, types of products and benefits, product credibility and incentives. The initial data was collected by interviewing a sample of MLM distributors in Kuching and Kota Samarahan, Sarawak, Malaysia. The findings were then extrapolated onto a questionnaire to a larger sample throughout Malaysia. Generally, the findings indicate that the desire for money and product features made respondents to join and stay on. The management of MLM companies should look more into the development and promotion of the product rather than the method of selling. This paper provides new knowledge of why people remain in MLMs, and this is important to academia as well as for MLM management.
format E-Article
author Ong, Cecilia See Kiaw
Ernest Cyril, de Run
author_facet Ong, Cecilia See Kiaw
Ernest Cyril, de Run
author_sort Ong, Cecilia See Kiaw
title Why Malaysians join and stay on in a Multi-Level marketing Company
title_short Why Malaysians join and stay on in a Multi-Level marketing Company
title_full Why Malaysians join and stay on in a Multi-Level marketing Company
title_fullStr Why Malaysians join and stay on in a Multi-Level marketing Company
title_full_unstemmed Why Malaysians join and stay on in a Multi-Level marketing Company
title_sort why malaysians join and stay on in a multi-level marketing company
publisher The Icfai University Press
publishDate 2007
url http://ir.unimas.my/id/eprint/536/1/23%20Why%20Malaysians%20join%20%28%20abstract%29.pdf
http://ir.unimas.my/id/eprint/536/
_version_ 1644508645805785088
score 13.211869

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