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Factors Influencing Malaysian University Students' Intention to Use Online Payment Systems : An Application of the Extended Perceived Value Theory

The current study aims to investigate the factors influencing the adoption of online payment systems among university students in Malaysia by extending the Perceived Value Theory (PVT). The research model incorporates perceived functional value, perceived social value, trust, and personal innovative...

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Main Authors:	Yang, Tian, Chan, Tak Jie, Asmaul Husna, Haris Fadzilah, Ng, Miew Luan, Sharifah Sofiah, Syed Zainudin, Farhana Muslim, Mohd Jalis
Format:	Article
Language:	English
Published:	Journal of Logistics, Informatics and Service Science (JLISS) 2024
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/46034/3/Factors%20Influencing%20Malaysian.pdf http://ir.unimas.my/id/eprint/46034/ https://www.aasmr.org/liss/Vol.11/No.9/
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id	my.unimas.ir.46034
record_format	eprints
spelling	my.unimas.ir.460342024-09-13T02:03:09Z http://ir.unimas.my/id/eprint/46034/ Factors Influencing Malaysian University Students' Intention to Use Online Payment Systems : An Application of the Extended Perceived Value Theory Yang, Tian Chan, Tak Jie Asmaul Husna, Haris Fadzilah Ng, Miew Luan Sharifah Sofiah, Syed Zainudin Farhana Muslim, Mohd Jalis H Social Sciences (General) The current study aims to investigate the factors influencing the adoption of online payment systems among university students in Malaysia by extending the Perceived Value Theory (PVT). The research model incorporates perceived functional value, perceived social value, trust, and personal innovativeness as predictors of attitude, which in turn influences the intention to use online payment systems. A quantitative research design was employed, and data were collected from 395 university students in Malaysia using an online survey. The results, analyzed using PLS-SEM, revealed that perceived functional value, perceived social value, and trust significantly influence attitude, while personal innovativeness does not. Furthermore, attitude was found to be a significant predictor of the intention to use online payment systems. The findings provide valuable insights for online payment service providers and policymakers to promote the adoption of cashless payment methods among university students. However, the study has limitations, such as the cross-sectional design and the focus on a specific population, which future research should address. Keywords: Attitude, intention to use, online payment systems, Perceived Value Theory, personal innovativeness, trust, Industry, innovation and infrastructure Journal of Logistics, Informatics and Service Science (JLISS) 2024 Article PeerReviewed text en http://ir.unimas.my/id/eprint/46034/3/Factors%20Influencing%20Malaysian.pdf Yang, Tian and Chan, Tak Jie and Asmaul Husna, Haris Fadzilah and Ng, Miew Luan and Sharifah Sofiah, Syed Zainudin and Farhana Muslim, Mohd Jalis (2024) Factors Influencing Malaysian University Students' Intention to Use Online Payment Systems : An Application of the Extended Perceived Value Theory. Journal of Logistics, Informatics and Service Science, 11 (9). pp. 19-36. ISSN 2409-2665 https://www.aasmr.org/liss/Vol.11/No.9/ DOI:10.33168/JLISS.2024.0902
institution	Universiti Malaysia Sarawak
building	Centre for Academic Information Services (CAIS)
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Malaysia Sarawak
content_source	UNIMAS Institutional Repository
url_provider	http://ir.unimas.my/
language	English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Yang, Tian Chan, Tak Jie Asmaul Husna, Haris Fadzilah Ng, Miew Luan Sharifah Sofiah, Syed Zainudin Farhana Muslim, Mohd Jalis Factors Influencing Malaysian University Students' Intention to Use Online Payment Systems : An Application of the Extended Perceived Value Theory
description	The current study aims to investigate the factors influencing the adoption of online payment systems among university students in Malaysia by extending the Perceived Value Theory (PVT). The research model incorporates perceived functional value, perceived social value, trust, and personal innovativeness as predictors of attitude, which in turn influences the intention to use online payment systems. A quantitative research design was employed, and data were collected from 395 university students in Malaysia using an online survey. The results, analyzed using PLS-SEM, revealed that perceived functional value, perceived social value, and trust significantly influence attitude, while personal innovativeness does not. Furthermore, attitude was found to be a significant predictor of the intention to use online payment systems. The findings provide valuable insights for online payment service providers and policymakers to promote the adoption of cashless payment methods among university students. However, the study has limitations, such as the cross-sectional design and the focus on a specific population, which future research should address. Keywords: Attitude, intention to use, online payment systems, Perceived Value Theory, personal innovativeness, trust, Industry, innovation and infrastructure
format	Article
author	Yang, Tian Chan, Tak Jie Asmaul Husna, Haris Fadzilah Ng, Miew Luan Sharifah Sofiah, Syed Zainudin Farhana Muslim, Mohd Jalis
author_facet	Yang, Tian Chan, Tak Jie Asmaul Husna, Haris Fadzilah Ng, Miew Luan Sharifah Sofiah, Syed Zainudin Farhana Muslim, Mohd Jalis
author_sort	Yang, Tian
title	Factors Influencing Malaysian University Students' Intention to Use Online Payment Systems : An Application of the Extended Perceived Value Theory
title_short	Factors Influencing Malaysian University Students' Intention to Use Online Payment Systems : An Application of the Extended Perceived Value Theory
title_full	Factors Influencing Malaysian University Students' Intention to Use Online Payment Systems : An Application of the Extended Perceived Value Theory
title_fullStr	Factors Influencing Malaysian University Students' Intention to Use Online Payment Systems : An Application of the Extended Perceived Value Theory
title_full_unstemmed	Factors Influencing Malaysian University Students' Intention to Use Online Payment Systems : An Application of the Extended Perceived Value Theory
title_sort	factors influencing malaysian university students' intention to use online payment systems : an application of the extended perceived value theory
publisher	Journal of Logistics, Informatics and Service Science (JLISS)
publishDate	2024
url	http://ir.unimas.my/id/eprint/46034/3/Factors%20Influencing%20Malaysian.pdf http://ir.unimas.my/id/eprint/46034/ https://www.aasmr.org/liss/Vol.11/No.9/
_version_	1811600447618678784
score	13.211869

Factors Influencing Malaysian University Students' Intention to Use Online Payment Systems : An Application of the Extended Perceived Value Theory

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