Driving firm value : Strategic marketing insights Malaysian listed firms
This study uses data from 29 sample firms in Bursa Malaysia from 2017 to 2022. Marketing can increase their firm value by helping the firms increase sales volume and market share and enhance their profitability. Therefore, the main objective of this study is to examine the impact of marketing strate...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
AESS Publications
2024
|
| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/45910/1/Driving%20firm%20value.pdf http://ir.unimas.my/id/eprint/45910/ https://archive.aessweb.com/index.php/5003/article/view/5165 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|