Leveraging of Business Growth Strategies For Superior Firm Performance in the Malaysian Property Sector

This paper aims to highlight the importance of choosing the correct types of business growth strategies to ensure a fit with the business environment for firm’s superior performance. The Malaysian property sector was chosen due to it dynamic nature and its importance to the country’s economic grow...

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Bibliographic Details
Main Authors: Kartinah, Ayupp, Daw, Tin Hla, Mohd Razali, Mohd Waliuddin
Format: Conference or Workshop Item
Language:English
Published: 2018
Subjects:
Online Access:http://ir.unimas.my/id/eprint/21932/3/LEVERAGING%20OF%20BUSINESS%20GROWTH%20STRATEGIES%20%28abstract%29.pdf
http://ir.unimas.my/id/eprint/21932/
http://www.conference.unimas.my/2018/ibbc2018/index.php/home
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