SYNTHESIZING DEFINITION AND MEASUREMENT APPROACH OF A CITY'S OVERALL BRAND IMAGE
City branding can be thought of as a sub-field of place branding. City branding has been ingrained in government policy and procedure by policymakers and city planners. Because of the topic's complexity, it would demand a common ground interpretation. Cities might be marketed as "products&...
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| Main Authors: | , |
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| Format: | Proceeding |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/42965/1/SYNTHESIZING%20DEFINITION%20AND%20MEASUREMENT%20APPROACH%20OF%20A%20CITY%27S%20OVERALL%20BRAND%20IMAGE.pdf http://ir.unimas.my/id/eprint/42965/ https://www.utm.my/ipdocs2021/proceedings/ |
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