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SYNTHESIZING DEFINITION AND MEASUREMENT APPROACH OF A CITY'S OVERALL BRAND IMAGE

City branding can be thought of as a sub-field of place branding. City branding has been ingrained in government policy and procedure by policymakers and city planners. Because of the topic's complexity, it would demand a common ground interpretation. Cities might be marketed as "products&...

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Main Authors: Siti Aisyah, Ya'kob, Rohaizat, Baharun
Format: Proceeding
Language:English
Published: 2021
Subjects:
G Geography (General)
Online Access:http://ir.unimas.my/id/eprint/42965/1/SYNTHESIZING%20DEFINITION%20AND%20MEASUREMENT%20APPROACH%20OF%20A%20CITY%27S%20OVERALL%20BRAND%20IMAGE.pdf
http://ir.unimas.my/id/eprint/42965/
https://www.utm.my/ipdocs2021/proceedings/
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spelling my.unimas.ir.429652023-10-09T07:24:07Z http://ir.unimas.my/id/eprint/42965/ SYNTHESIZING DEFINITION AND MEASUREMENT APPROACH OF A CITY'S OVERALL BRAND IMAGE Siti Aisyah, Ya'kob Rohaizat, Baharun G Geography (General) City branding can be thought of as a sub-field of place branding. City branding has been ingrained in government policy and procedure by policymakers and city planners. Because of the topic's complexity, it would demand a common ground interpretation. Cities might be marketed as "products" through branding activities from a marketing standpoint. With various views on city branding, this article defines it as a set of actions to improve the city's image to benefit stakeholders and the city itself. This study suggests that city branding requires a more critical conception to understand the image. The authors integrate insights from the literature on place branding and brand image to argue that city image is complex, coming from many points of view that contribute to the various interpretations. Understanding the city brand image is necessary since it contains the city's overall perspective, which is related to a gestalt theory. The paper provides knowledge on the complexity of city image. The authors also recognize that stakeholders’ perception of city image can be measured holistically, particularly actual and future residents. Additionally, it provides a more comprehensive definition of city image, which can aid academics in dealing with the complexity of city images. 2021-09 Proceeding PeerReviewed text en http://ir.unimas.my/id/eprint/42965/1/SYNTHESIZING%20DEFINITION%20AND%20MEASUREMENT%20APPROACH%20OF%20A%20CITY%27S%20OVERALL%20BRAND%20IMAGE.pdf Siti Aisyah, Ya'kob and Rohaizat, Baharun (2021) SYNTHESIZING DEFINITION AND MEASUREMENT APPROACH OF A CITY'S OVERALL BRAND IMAGE. In: International Professional Doctorate and Postgraduate Symposium 2021, 25 September 2021, Universiti Teknologi Malaysia (Virtual). https://www.utm.my/ipdocs2021/proceedings/
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic G Geography (General)
spellingShingle G Geography (General)
Siti Aisyah, Ya'kob
Rohaizat, Baharun
SYNTHESIZING DEFINITION AND MEASUREMENT APPROACH OF A CITY'S OVERALL BRAND IMAGE
description City branding can be thought of as a sub-field of place branding. City branding has been ingrained in government policy and procedure by policymakers and city planners. Because of the topic's complexity, it would demand a common ground interpretation. Cities might be marketed as "products" through branding activities from a marketing standpoint. With various views on city branding, this article defines it as a set of actions to improve the city's image to benefit stakeholders and the city itself. This study suggests that city branding requires a more critical conception to understand the image. The authors integrate insights from the literature on place branding and brand image to argue that city image is complex, coming from many points of view that contribute to the various interpretations. Understanding the city brand image is necessary since it contains the city's overall perspective, which is related to a gestalt theory. The paper provides knowledge on the complexity of city image. The authors also recognize that stakeholders’ perception of city image can be measured holistically, particularly actual and future residents. Additionally, it provides a more comprehensive definition of city image, which can aid academics in dealing with the complexity of city images.
format Proceeding
author Siti Aisyah, Ya'kob
Rohaizat, Baharun
author_facet Siti Aisyah, Ya'kob
Rohaizat, Baharun
author_sort Siti Aisyah, Ya'kob
title SYNTHESIZING DEFINITION AND MEASUREMENT APPROACH OF A CITY'S OVERALL BRAND IMAGE
title_short SYNTHESIZING DEFINITION AND MEASUREMENT APPROACH OF A CITY'S OVERALL BRAND IMAGE
title_full SYNTHESIZING DEFINITION AND MEASUREMENT APPROACH OF A CITY'S OVERALL BRAND IMAGE
title_fullStr SYNTHESIZING DEFINITION AND MEASUREMENT APPROACH OF A CITY'S OVERALL BRAND IMAGE
title_full_unstemmed SYNTHESIZING DEFINITION AND MEASUREMENT APPROACH OF A CITY'S OVERALL BRAND IMAGE
title_sort synthesizing definition and measurement approach of a city's overall brand image
publishDate 2021
url http://ir.unimas.my/id/eprint/42965/1/SYNTHESIZING%20DEFINITION%20AND%20MEASUREMENT%20APPROACH%20OF%20A%20CITY%27S%20OVERALL%20BRAND%20IMAGE.pdf
http://ir.unimas.my/id/eprint/42965/
https://www.utm.my/ipdocs2021/proceedings/
_version_ 1779443490425405440
score 13.211869

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