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Relationship between Market Orientation and Organizational Performance: Moderating Role of Environmental Turbulence

This research attempts to examine moderating role of environmental turbulence in the relationship between market orientation and organizational performance. In this study, market orientation is measured with three variables, that is customer orientation, competitor orientation and interfunctional c...

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Bibliographic Details
Main Author: Chong, Le Yi
Format: Final Year Project Report
Language:English
Published: Universiti Malaysia Sarawak (UNIMAS) 2019
Subjects:
HG Finance
Online Access:http://ir.unimas.my/id/eprint/38035/1/CHONG%20LE%20YI%20ft.pdf
http://ir.unimas.my/id/eprint/38035/
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spelling my.unimas.ir.380352023-03-02T02:29:56Z http://ir.unimas.my/id/eprint/38035/ Relationship between Market Orientation and Organizational Performance: Moderating Role of Environmental Turbulence Chong, Le Yi HG Finance This research attempts to examine moderating role of environmental turbulence in the relationship between market orientation and organizational performance. In this study, market orientation is measured with three variables, that is customer orientation, competitor orientation and interfunctional coordination. While, the organizational performance will be examined through financial performance and market performance. For the context of environmental turbulence, it is determined through market environment, technological environment as well as competitive environment. The total number of 3 hypotheses were constructed and observed the situation in SMEs located at Kuala Lumpur and Selangor. The data would gathered from the employees who are working in the SMEs with a questionnaire in 7-point Likert scale. Significantly, the results showed that customer orientation has a significant impact on market performance and financial performance. However, the moderating role of environmental turbulence has no significant effect on the market orientation- performance. Therefore, the findings are supported with the theory of market- oriented practices on organizational performance. Universiti Malaysia Sarawak (UNIMAS) 2019 Final Year Project Report NonPeerReviewed text en http://ir.unimas.my/id/eprint/38035/1/CHONG%20LE%20YI%20ft.pdf Chong, Le Yi (2019) Relationship between Market Orientation and Organizational Performance: Moderating Role of Environmental Turbulence. [Final Year Project Report] (Unpublished)
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic HG Finance
spellingShingle HG Finance
Chong, Le Yi
Relationship between Market Orientation and Organizational Performance: Moderating Role of Environmental Turbulence
description This research attempts to examine moderating role of environmental turbulence in the relationship between market orientation and organizational performance. In this study, market orientation is measured with three variables, that is customer orientation, competitor orientation and interfunctional coordination. While, the organizational performance will be examined through financial performance and market performance. For the context of environmental turbulence, it is determined through market environment, technological environment as well as competitive environment. The total number of 3 hypotheses were constructed and observed the situation in SMEs located at Kuala Lumpur and Selangor. The data would gathered from the employees who are working in the SMEs with a questionnaire in 7-point Likert scale. Significantly, the results showed that customer orientation has a significant impact on market performance and financial performance. However, the moderating role of environmental turbulence has no significant effect on the market orientation- performance. Therefore, the findings are supported with the theory of market- oriented practices on organizational performance.
format Final Year Project Report
author Chong, Le Yi
author_facet Chong, Le Yi
author_sort Chong, Le Yi
title Relationship between Market Orientation and Organizational Performance: Moderating Role of Environmental Turbulence
title_short Relationship between Market Orientation and Organizational Performance: Moderating Role of Environmental Turbulence
title_full Relationship between Market Orientation and Organizational Performance: Moderating Role of Environmental Turbulence
title_fullStr Relationship between Market Orientation and Organizational Performance: Moderating Role of Environmental Turbulence
title_full_unstemmed Relationship between Market Orientation and Organizational Performance: Moderating Role of Environmental Turbulence
title_sort relationship between market orientation and organizational performance: moderating role of environmental turbulence
publisher Universiti Malaysia Sarawak (UNIMAS)
publishDate 2019
url http://ir.unimas.my/id/eprint/38035/1/CHONG%20LE%20YI%20ft.pdf
http://ir.unimas.my/id/eprint/38035/
_version_ 1759693326790950912
score 13.211869

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