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The Factor That Influence Consumer Decision Making In Purchasing Sports Equipment In Kuching

The purpose of this study is to determine the factors influence consumer decision making in purchasing sports equipment in Kuching. This study examines the five main factors which are quality consciousness, brand consciousness, price consciousness, recreational consciousness, and impulse buying i...

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Bibliographic Details
Main Author: James, Tambi
Format: Final Year Project Report
Language:English
Published: Universiti Malaysia Sarawak, (UNIMAS) 2017
Subjects:
H Social Sciences (General)
Online Access:http://ir.unimas.my/id/eprint/37986/2/James.pdf
http://ir.unimas.my/id/eprint/37986/
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spelling my.unimas.ir.379862023-06-27T08:06:15Z http://ir.unimas.my/id/eprint/37986/ The Factor That Influence Consumer Decision Making In Purchasing Sports Equipment In Kuching James, Tambi H Social Sciences (General) The purpose of this study is to determine the factors influence consumer decision making in purchasing sports equipment in Kuching. This study examines the five main factors which are quality consciousness, brand consciousness, price consciousness, recreational consciousness, and impulse buying influence most to the consumer decision making. The population of this study was 384 respondents in selected sports centre located in Kuching and questionnaires were distributed to the respondents. The research methodology used in this study was pilot test, reliability test, mean, Pearson's Correlation and multiple regression analysis. The results of the finding show that brand consciousness is the main factor that influences consumer decision making in purchasing sports equipment in Kuching while recreational consciousness is the least. Multiple regression analysis indicated that all the independent variables have significant positive relationship with consumer decision making except recreational consciousness. Discussion and implication to business was being discuss in the end of this research. Universiti Malaysia Sarawak, (UNIMAS) 2017 Final Year Project Report NonPeerReviewed text en http://ir.unimas.my/id/eprint/37986/2/James.pdf James, Tambi (2017) The Factor That Influence Consumer Decision Making In Purchasing Sports Equipment In Kuching. [Final Year Project Report] (Unpublished)
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
James, Tambi
The Factor That Influence Consumer Decision Making In Purchasing Sports Equipment In Kuching
description The purpose of this study is to determine the factors influence consumer decision making in purchasing sports equipment in Kuching. This study examines the five main factors which are quality consciousness, brand consciousness, price consciousness, recreational consciousness, and impulse buying influence most to the consumer decision making. The population of this study was 384 respondents in selected sports centre located in Kuching and questionnaires were distributed to the respondents. The research methodology used in this study was pilot test, reliability test, mean, Pearson's Correlation and multiple regression analysis. The results of the finding show that brand consciousness is the main factor that influences consumer decision making in purchasing sports equipment in Kuching while recreational consciousness is the least. Multiple regression analysis indicated that all the independent variables have significant positive relationship with consumer decision making except recreational consciousness. Discussion and implication to business was being discuss in the end of this research.
format Final Year Project Report
author James, Tambi
author_facet James, Tambi
author_sort James, Tambi
title The Factor That Influence Consumer Decision Making In Purchasing Sports Equipment In Kuching
title_short The Factor That Influence Consumer Decision Making In Purchasing Sports Equipment In Kuching
title_full The Factor That Influence Consumer Decision Making In Purchasing Sports Equipment In Kuching
title_fullStr The Factor That Influence Consumer Decision Making In Purchasing Sports Equipment In Kuching
title_full_unstemmed The Factor That Influence Consumer Decision Making In Purchasing Sports Equipment In Kuching
title_sort factor that influence consumer decision making in purchasing sports equipment in kuching
publisher Universiti Malaysia Sarawak, (UNIMAS)
publishDate 2017
url http://ir.unimas.my/id/eprint/37986/2/James.pdf
http://ir.unimas.my/id/eprint/37986/
_version_ 1769847677062742016
score 13.211869

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