The Factor That Influence Consumer Decision Making In Purchasing Sports Equipment In Kuching
The purpose of this study is to determine the factors influence consumer decision making in purchasing sports equipment in Kuching. This study examines the five main factors which are quality consciousness, brand consciousness, price consciousness, recreational consciousness, and impulse buying i...
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| Format: | Final Year Project Report |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2017
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| Online Access: | http://ir.unimas.my/id/eprint/37986/2/James.pdf http://ir.unimas.my/id/eprint/37986/ |
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